Monthly Archives: December 2013

Fresh Start, and The Top 10 Marketing Technology Articles Curated Tuesday, 12/31/13

See on Scoop.it – The Marketing Technology Alert This will be the last Alert for the week, and we’ll pick things back up next Monday. So for now, please just kick back and relax for a few days: clear your … Continue reading

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How a “Soft Launch” Can Help You Launch Marketing Automation – Marketo | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert If you’re switching to a new system, your launch date might become a point of stress. Here’s how a multi-stage soft launch can help ease the switch. Basic/ Excerpt… Here was [the … Continue reading

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Why the Digital CMO Is Already Obsolete – HubSpot | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert Learn why CMOs would be wise to adopt the inbound philosophy. Advanced/ Digest… The digital CMO needs to evolve into an inbound CMO. In an online world chock-full of noise, CMOs have … Continue reading

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2014 Marketing Budget Plans, by Channel – MarketingCharts | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Excerpt… 9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to [pdf] a recent survey from StrongView (formerly StrongMail). Respondents – … Continue reading

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The Disadvantages of Responsive Web Design – OMI | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert Responsive web design continues to grow in popularity. But before you invest it in, you must understand the disadvantages. Intermediate/ Condensed… Every time I look into this, I come down on the … Continue reading

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Understanding Digital Marketing and Getting it Right – CapGemini | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert “Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media, as well as its contribution to a multimedia plan. In this paper, … Continue reading

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Salesforce: Your Automated Year in Review Infographic – Marketing Technology Blog

See on Scoop.it – The Marketing Technology Alert Salesforce: Your Automated Year in Review Infographic by Douglas Karr on Marketing Technology Blog Excerpt… As we’re working with clients, we often build out interactive tools to engage site visitors. This personalized … Continue reading

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How To Double Your Content Marketing ROI In 2014 – Forbes | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert December brings many traditions: enjoying the holidays, wrapping up projects from the year that’s ending, and gearing up for the year ahead. Intermediate/ Digest… Setting up your editorial calendar isn’t difficult. A … Continue reading

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8 Places You’re Guaranteed to Find Great Content to Tweet – HubSpot | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert This presentation is a modified excerpt from HubSpot’s guide on How to Get 1,000+ Followers on Twitter, which comes with a printable tip sheet. You can download it here: http://hub.am/Jp5Dnk   ___________________________________ … Continue reading

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Dead Marketing Walking, and The Top Marketing Technology Articles Curated Monday, 12/30/13

See on Scoop.it – The Marketing Technology Alert Marketing Automation is killing Marketing. And many B2B marketers are not seeing it.   What is Marketing Automation really accomplishing for an organization? It’s not automating marketing processes, but sales processes…it’s a … Continue reading

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Innovation Excellence | 2014 Top Trend Sites | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert As innovator you need to look ahead and prepare your organization for the future. Not an easy job, knowing the world is changing at an increasing pace. What’s going to happen? How … Continue reading

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From Revenue To Life-Cycle Management: 2014 Investment Imperatives For B2B CMOs – Forrester | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert Intermediate/ Digest… For those yet to venture into marketing automation in a significant, enterprise-wide manner, 2014 will be the year to get started. Why do I feel so strongly?  Because the business … Continue reading

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“Google+ is kind of like the next version of Google” – Ars Technica | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert Google’s vision for its future, summarized in one brief interview. Advanced/ Excerpt… Google’s Steve Grove gave some telling (if unsurprising) comments to Mint yesterday that drive home just how central Google+ is … Continue reading

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Branding Strategy Insider | The Limits Of Marketing | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert The hardest thing a brand can do is convince – to go against what people already believe and to ask them to believe something different. Actually, that’s not just true for brands, … Continue reading

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Forrester Releases Wave Report on Social Media Marketing – SEM | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert Seven companies are named as top providers of social media marketing management. Advanced/ Digest… Forrester Research has released a Wave report evaluating social media marketing vendors, selecting seven companies as the top … Continue reading

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