Monthly Archives: December 2013

Fresh Start, and The Top 10 Marketing Technology Articles Curated Tuesday, 12/31/13

See on Scoop.it – The Marketing Technology Alert This will be the last Alert for the week, and we’ll pick things back up next Monday. So for now, please just kick back and relax for a few days: clear your … Continue reading

Posted in marketing automation

How a “Soft Launch” Can Help You Launch Marketing Automation – Marketo | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert If you’re switching to a new system, your launch date might become a point of stress. Here’s how a multi-stage soft launch can help ease the switch. Basic/ Excerpt… Here was [the … Continue reading

Posted in marketing automation

Why the Digital CMO Is Already Obsolete – HubSpot | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert Learn why CMOs would be wise to adopt the inbound philosophy. Advanced/ Digest… The digital CMO needs to evolve into an inbound CMO. In an online world chock-full of noise, CMOs have … Continue reading

Posted in marketing automation

2014 Marketing Budget Plans, by Channel – MarketingCharts | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Excerpt… 9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to [pdf] a recent survey from StrongView (formerly StrongMail). Respondents – … Continue reading

Posted in marketing automation

The Disadvantages of Responsive Web Design – OMI | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert Responsive web design continues to grow in popularity. But before you invest it in, you must understand the disadvantages. Intermediate/ Condensed… Every time I look into this, I come down on the … Continue reading

Posted in marketing automation

Understanding Digital Marketing and Getting it Right – CapGemini | #TheMarketingAutomationAlert

See on Scoop.it – The Marketing Technology Alert “Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media, as well as its contribution to a multimedia plan. In this paper, … Continue reading

Posted in marketing automation

Salesforce: Your Automated Year in Review Infographic – Marketing Technology Blog

See on Scoop.it – The Marketing Technology Alert Salesforce: Your Automated Year in Review Infographic by Douglas Karr on Marketing Technology Blog Excerpt… As we’re working with clients, we often build out interactive tools to engage site visitors. This personalized … Continue reading

Posted in marketing automation