Monthly Archives: January 2014

What If You Couldn’t Write, and The Top 11 Marketing Technology Articles Curated Friday, 1/31/14

See on Scoop.it – The Marketing Technology Alert Suppose you were prevented from writing. How would you fuel your marketing automation with content?   Let’s see. The basic means of communication for marketing automation is email. Can’t get around the … Continue reading

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Email Marketing’s Expanding Role Fuels Marketing Automation Surge – TowerData | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Excerpt… The increasing sophistication of email marketing and its widening role as a revenue generator is reflected in the surging adoption of marketing automation systems. With a strong email marketing program … Continue reading

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Salesfusion Buy Sets Race for Midmarket Marketing Automation – CMSWire | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Salesfusion’s purchase of LoopFuse today sets up a battle for digital marketers’ attention in the midmarket marketing automation space.   “This was about two things — No. 1, talent,” [Salesfusion CEO Christian] Nahas … Continue reading

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Marketing Automation Becoming More Human? – ClickZ | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Just as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing and sales more personal. Advanced/ Excerpt… A few years ago, … Continue reading

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Do you need marketing automation? Ask yourself these 9 questions! – G2M | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Marketing automation: To use or not to use? Here are 9 questions to ask yourself to determine your need for marketing automation. Basic/Summarized… 1. Are your marketers having trouble tracking down unsubscribes? 2. … Continue reading

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[TABLE] KPIs for measuring content marketing ROI – Smart Insights | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert ___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!   ► Receive a FREE daily summary of The … Continue reading

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How to Analyze Your Social Media Activities With Excel – Social Media Explorer | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Learn how to use Excel to analyze your social media marketing to deliver content that builds engagement and community. Intermediate/ Introduction… Are you looking for a way to analyze the impact of … Continue reading

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