Monthly Archives: January 2014

What If You Couldn’t Write, and The Top 11 Marketing Technology Articles Curated Friday, 1/31/14

See on Scoop.it – The Marketing Technology Alert Suppose you were prevented from writing. How would you fuel your marketing automation with content?   Let’s see. The basic means of communication for marketing automation is email. Can’t get around the … Continue reading

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Email Marketing’s Expanding Role Fuels Marketing Automation Surge – TowerData | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Excerpt… The increasing sophistication of email marketing and its widening role as a revenue generator is reflected in the surging adoption of marketing automation systems. With a strong email marketing program … Continue reading

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Salesfusion Buy Sets Race for Midmarket Marketing Automation – CMSWire | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Salesfusion’s purchase of LoopFuse today sets up a battle for digital marketers’ attention in the midmarket marketing automation space.   “This was about two things — No. 1, talent,” [Salesfusion CEO Christian] Nahas … Continue reading

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Marketing Automation Becoming More Human? – ClickZ | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Just as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing and sales more personal. Advanced/ Excerpt… A few years ago, … Continue reading

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Do you need marketing automation? Ask yourself these 9 questions! – G2M | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Marketing automation: To use or not to use? Here are 9 questions to ask yourself to determine your need for marketing automation. Basic/Summarized… 1. Are your marketers having trouble tracking down unsubscribes? 2. … Continue reading

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[TABLE] KPIs for measuring content marketing ROI – Smart Insights | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert ___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!   ► Receive a FREE daily summary of The … Continue reading

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How to Analyze Your Social Media Activities With Excel – Social Media Explorer | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Learn how to use Excel to analyze your social media marketing to deliver content that builds engagement and community. Intermediate/ Introduction… Are you looking for a way to analyze the impact of … Continue reading

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Implisit Raises $3.3M For Self-Learning Service That Predicts Next Steps For Sales People | TechCrunch | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Advanced/ Excerpt… Implisit has raised $3.3 million from Gemini Israel Ventures for its self-learning platform that mines CRM data to help sales people close more deals and cut manual data entry.   The … Continue reading

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Five Tips to Enhance Your Call to Action – Profs | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Digest… 1. Use a Widget 2. Offer Prizes 3. Personalization 4. Clarity of Intent This one can’t be overstated, and it works the same for both print and online: Your CTA … Continue reading

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5 Things CMOs Need From Social Media Management Tools – Forbes | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Here are five things CMOs should think about before committing to any social media management tool: — >  Sales Management Tools – Any social media management tool a company chooses to implement … Continue reading

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22 Social Media Marketing Management Software & Services Reviewed – TopRankBlog | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Introduction… While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement. At some point we’ll do more with … Continue reading

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Revisiting the CMO as Technologist, and The Top 10 Marketing Technology Articles Curated Thursday, 1/30/14

See on Scoop.it – The Marketing Technology Alert Interesting research from Gartner reporting that 81% of firms with greater than $500M in revenue have a chief marketing technologist role. What does this mean for the B2B CMO at firms with … Continue reading

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81% of big firms now have a chief marketing technologist – Chief Marketing Technologist | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Advanced/ Excerpt… Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer is: they have a chief … Continue reading

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3 reasons why marketing automation is not enough – BrightInfo | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Digest… 1.     TOFU optimization (AKA knowing your anonymous visitors) Top of the funnel (TOFU) marketing is about getting found online and generating leads. Most marketing automation vendors help you create campaigns, … Continue reading

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Personas: The Art and Science of Understanding the Person Behind the Visit – Moz | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how … Continue reading

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