When starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let’s look at the formats and what makes them different.
LinkedIn remains a great place to reach business professionals. The online advertising platform has been relatively constant over the past year, with the exception of the release of a new ad format in summer of 2013. The new ad format, called “Sponsored Updates,” follows the trend of promoted content or content marketing, even though the ad placements are considered ads and priced on a cost-per-click basis.
When starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let’s look at the formats and what makes them different….
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The post dives into the specifics on how to setup a PPC ad vs. a sponsored ad. If you need those specifics, this is the post for you: hands-on, step by step process. If you’re looking for a comparison as to the efficacy of one over the other, look elsewhere.
See on www.clickz.com