Revisiting the CMO as Technologist, and The Top 10 Marketing Technology Articles Curated Thursday, 1/30/14

See on Scoop.itThe Marketing Technology Alert

Interesting research from Gartner reporting that 81% of firms with greater than $500M in revenue have a chief marketing technologist role. What does this mean for the B2B CMO at firms with less than $500M in annual revenue?


Should this be a harbinger, then you have to believe that there are far fewer budget dollars available at many companies to afford a CMO and a CMT. Something has to give.


On one hand, the CMO can have a Marketing Operations guru to manage staff while not only making sense of the Marketing Technology Landscape, but also finding ways to integrate various pieces. On the other hand, if you believe that marketing is marketing technology, then the CMO has two choice: become ensconced in the technology, or hand over the technology keys to IT.


This is a rapidly moving environment, and will only become more complex as time moves on. And frankly, it may be too late for the traditional CMO to take on the role of CMT. Hope the CIO has room on his/her agenda for marketing technology.


Marketing Technology…NOW!


Have a comment? Email it to or comment below. I’ll publish it here.


Today’s curated articles collected for your quick review:

— > 4 things you need to know about the B2B Content Funnel – OMI

— > INFOGRAPHIC – 10 Reasons Why Small Businesses Can’t Ignore Social Media – Jason Squires

— > Driving Content Marketing Success in Europe – 2014 – HubSpot

— > Considerations Before Investing in Marketing Automation – Act-On


— > 5 Reasons Why Cartoons Belong in Your Marketing Campaign – Salesforce

— > Could This Headline Technique Double Your Click-Throughs Too? – Copyblogger

— > 3 Actionable Data Points Every Marketer Needs in 2014 – ClickZ

— > Three Ways to Kick-Start Your Small-Business Marketing [Infographic] – Profs

— > Infographic: The Ultimate Guide To CMS – Official Bluehost Blog


See ALL Top Curated Marketing Technology Articles here.


FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: No credit card required!


Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to  (your privacy is protected).

This entry was posted in marketing automation. Bookmark the permalink.