Email Marketing’s Expanding Role Fuels Marketing Automation Surge – TowerData | #TheMarketingTechAlert

See on Scoop.itThe Marketing Technology Alert

Basic/ Excerpt…

The increasing sophistication of email marketing and its widening role as a revenue generator is reflected in the surging adoption of marketing automation systems. With a strong email marketing program becoming ever more mission-critical, increasing numbers of companies are investing in marketing automation to keep pace with competitors and raise their email marketing game.

 

“Marketing automation is becoming a business imperative for attracting and keeping customers,” said analyst firm Ovum, “and is central to the long-term survival of the modern enterprise.”

 

A sharp uptick in marketing automation adoption is seen by major analysts who track the sector. IDC, Gartner, Forrester Research and Sirius Decisions all report adoption of marketing automation is on the rise and experiencing a major breakthrough. Aberdeen Group sees marketing undergoing a “dramatic transformation” driven by process automation and data.

 

___________________________________

FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox:  http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).

iNeoMarketing‘s insight:

There is no doubt that the relationship between email marketing and marketing automation is inseverable.

But what if it wasn’t? What if you couldn’t use email for your marketing automation? How would you tackle marketing automation if this was the case?

See on www.towerdata.com

Advertisements
This entry was posted in marketing automation. Bookmark the permalink.