The increasing sophistication of email marketing and its widening role as a revenue generator is reflected in the surging adoption of marketing automation systems. With a strong email marketing program becoming ever more mission-critical, increasing numbers of companies are investing in marketing automation to keep pace with competitors and raise their email marketing game.
“Marketing automation is becoming a business imperative for attracting and keeping customers,” said analyst firm Ovum, “and is central to the long-term survival of the modern enterprise.”
A sharp uptick in marketing automation adoption is seen by major analysts who track the sector. IDC, Gartner, Forrester Research and Sirius Decisions all report adoption of marketing automation is on the rise and experiencing a major breakthrough. Aberdeen Group sees marketing undergoing a “dramatic transformation” driven by process automation and data.
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There is no doubt that the relationship between email marketing and marketing automation is inseverable.
But what if it wasn’t? What if you couldn’t use email for your marketing automation? How would you tackle marketing automation if this was the case?
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