Monthly Archives: January 2014

Implisit Raises $3.3M For Self-Learning Service That Predicts Next Steps For Sales People | TechCrunch | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Advanced/ Excerpt… Implisit has raised $3.3 million from Gemini Israel Ventures for its self-learning platform that mines CRM data to help sales people close more deals and cut manual data entry.   The … Continue reading

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Five Tips to Enhance Your Call to Action – Profs | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Digest… 1. Use a Widget 2. Offer Prizes 3. Personalization 4. Clarity of Intent This one can’t be overstated, and it works the same for both print and online: Your CTA … Continue reading

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5 Things CMOs Need From Social Media Management Tools – Forbes | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Here are five things CMOs should think about before committing to any social media management tool: — >  Sales Management Tools – Any social media management tool a company chooses to implement … Continue reading

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22 Social Media Marketing Management Software & Services Reviewed – TopRankBlog | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Introduction… While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement. At some point we’ll do more with … Continue reading

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Revisiting the CMO as Technologist, and The Top 10 Marketing Technology Articles Curated Thursday, 1/30/14

See on Scoop.it – The Marketing Technology Alert Interesting research from Gartner reporting that 81% of firms with greater than $500M in revenue have a chief marketing technologist role. What does this mean for the B2B CMO at firms with … Continue reading

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81% of big firms now have a chief marketing technologist – Chief Marketing Technologist | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Advanced/ Excerpt… Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer is: they have a chief … Continue reading

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3 reasons why marketing automation is not enough – BrightInfo | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Digest… 1.     TOFU optimization (AKA knowing your anonymous visitors) Top of the funnel (TOFU) marketing is about getting found online and generating leads. Most marketing automation vendors help you create campaigns, … Continue reading

Posted in marketing automation