Monthly Archives: February 2014

The Top 5 Marketing Technology Blogs, and The Top 13 Marketing Technology Articles Curated Friday, 2/28/14

See on Scoop.it – The Marketing Technology Alert Now entering its 3rd year, The Marketing Technology Alert has pulled content from an incredibly wide array of sources, but there are at least 5 that have been consistently excellent.  As a … Continue reading

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Top 10 Marketing Automation companies: The VB Index report – VentureBeat | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Intermediate/ Digest… Here are the top 10 marketing automation companies, as ranked by our 1,000-plus respondents: Hubspot Salesforce Marketo SAS Eloqua IBM Act-On InfusionSoft LoopFuse Silverpop   The usual marketing automation suspects … Continue reading

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B2B Market Trends – Selling online raises profits for B2B companies, study says – Internet Retailer | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Internet Retailer – E-Retailers/B2B E-Commerce – Selling online raises profits for B2B companies, study says Advanced/ Digest… When executives at 278 companies including manufacturers and distributors were surveyed about their online sales … Continue reading

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57% of marketers using faster email technology report higher conversion rates – Econsultancy | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Digest… Marketers with faster, easier to use email systems clearly have an edge over their peers. 11% of the fast group report ‘significantly higher’ conversion rates, and 33% report ‘somewhat higher’ … Continue reading

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CMO-CIO relationship is improving; technology union has a way to go – CMO | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Advanced/ Digest… The Evolved CMO in 2014 report by Forrester and Heidrick and Struggles found: — >  62% of CMOs surveyed globally believe the CIO is a strategic partner in meeting corporate … Continue reading

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Marketing Automation: Key challenges to transform from batch/blast to persona-driven email marketing – Sherpa | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert ____________________________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!   ► Receive a FREE daily summary of The … Continue reading

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B2B Digital Finally Wakes Up: 3 Rules for Keeping Ahead of the Pack – ClickZ | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Intermediate/ Digest… 1. Think Outside the Category. I don’t think anyone would argue that it’s about damn time that this trend hit B2B. Business-focused digital properties have generally seemed to be predicated … Continue reading

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