57% of marketers using faster email technology report higher conversion rates – Econsultancy | #TheMarketingTechAlert

See on Scoop.itThe Marketing Technology Alert

Basic/ Digest…

Marketers with faster, easier to use email systems clearly have an edge over their peers. 11% of the fast group report ‘significantly higher’ conversion rates, and 33% report ‘somewhat higher’ than average.

 

Those with fast systems report an average ROI for email of $38.80, nearly 33% higher than the $26.20 reported by those with slow systems.

 

The marketers in the fast/easy to use technology category reported an average ROI of nearly 40:1 for every dollar spent, in comparison with a ratio of 26:1 for those in the slow group. 

 

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iNeoMarketing‘s insight:

The word is…AGILE!

See on econsultancy.com

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