Marketers with faster, easier to use email systems clearly have an edge over their peers. 11% of the fast group report ‘significantly higher’ conversion rates, and 33% report ‘somewhat higher’ than average.
Those with fast systems report an average ROI for email of $38.80, nearly 33% higher than the $26.20 reported by those with slow systems.
The marketers in the fast/easy to use technology category reported an average ROI of nearly 40:1 for every dollar spent, in comparison with a ratio of 26:1 for those in the slow group.
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