B2B Market Trends – Selling online raises profits for B2B companies, study says – Internet Retailer | #TheMarketingTechAlert

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Internet Retailer – E-Retailers/B2B E-Commerce – Selling online raises profits for B2B companies, study says

Advanced/ Digest…

When executives at 278 companies including manufacturers and distributors were surveyed about their online sales and financial performance, those that conducted sales online through their own and other companies’ e-commerce sites reported profit margins four percentage points higher—17.7% versus 13.3%—compared with companies not selling online.


Profits were higher among the 61% of companies that were selling online, and PBIT’s were highest among those that sell through more than one online channel. Companies that sell through their own e-commerce site or through an online shopping portal, such as eBay.com or Amazon.com, had an average PBIT of 14.9%. But the average PBIT for those that sold through both their own site and a third-party site shot up to 17.7%.



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iNeoMarketing‘s insight:

I don’t think there’s any doubt that the profitability is higher through B2B eCommerce. The larger questions are: how to get this done, and how to resolve channel conflict.

See on www.internetretailer.com

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