Top 10 Marketing Automation companies: The VB Index report – VentureBeat | #TheMarketingTechAlert

See on Scoop.itThe Marketing Technology Alert

Intermediate/ Digest…

Here are the top 10 marketing automation companies, as ranked by our 1,000-plus respondents:

  1. Hubspot
  2. Salesforce
  3. Marketo
  4. SAS
  5. Eloqua
  6. IBM
  7. Act-On
  8. InfusionSoft
  9. LoopFuse
  10. Silverpop

 

The usual marketing automation suspects ranked high in our respondents’ eyes, with Hubspot, Marketo, and Eloqua ranking near the top. Salesforce, which has been putting tremendous energy into marketing tools to complement its sales-based core, also ranked high. Enterprise newcomers such as IBM and SAS ranked surprisingly well — this is apparently not your daddy’s enterprise software. And SMB newcomers such as Act-On hit the top ten as well.

 

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iNeoMarketing‘s insight:

Generally speaking, no surprises, except for the SAS ranking.

See on venturebeat.com

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