Monthly Archives: February 2014

How to Hire the Best Marketers for Your Marketing Team – Profs | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Intermediate/ Digest… Here are the four traits that, in my experience, the best marketers have in common. 1. Curiosity 2. Challenging Convention to Pursue New Ideas Employees who are willing to challenge … Continue reading

Posted in marketing automation

Using Animated GIFs in Email – The ExactTarget Blog | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Digest… Here are a few tips for using animated GIFs in email: 1-Make it intentional. 2-Make the first frame count. 3-Link it. 4-Use a styled alt tag and background color. Some … Continue reading

Posted in marketing automation

Using Images in Email #Infographic – GetResponse Blog – | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert This infographic shows how images in emails improve the performance of your newsletter campaigns – check out facts, tips and best practices. ____________________________________________________ ► FREE: AgileContent™ delivers more quality content to your … Continue reading

Posted in marketing automation

How to Solve the Biggest Problems with Marketing Technology, and The Top 12 Marketing Technology Articles Curated Thursday, 2/27/14

See on Scoop.it – The Marketing Technology Alert As great as the benefits of marketing technology are to the B2B CMO, there’s a dark, insidious underside that wreaks havoc on the dreams and aspirations of a marketing team.   Knowledge, … Continue reading

Posted in marketing automation

Marketing Operations Triage: The Art of Getting Stuff Done – Marketo | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Excerpt… The greatest skill I have ever learned is how to quickly gather the info I need, in order to triage potential projects, and to recommend against the ones that don’t … Continue reading

Posted in marketing automation

Five Content Curation Mistakes B2B Marketers Are Making – Profs | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Digest… 1. Skimming the Headline and Sharing Immediately In the rush to stay active across various social media networks, marketers can sometimes share things a little too quickly. A good headline … Continue reading

Posted in marketing automation

Marketers, You Have No Idea What You’re Doing – Forbes | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Digest… We don’t want to waste budget and we don’t want to risk seeing a negative ROI, so playing it safe often sounds best. However, playing it safe and operating under … Continue reading

Posted in marketing automation