Monthly Archives: March 2014

Thanks, and The Top 12 Marketing Technology Articles Curated Monday, 3/31/14

See on Scoop.it – The Marketing Technology Alert I wanted to sincerely thank you for reading the Marketing Technology Alert. I’m truly grateful.   There are about 500 readers each day, and more than ½ are new to the Alert. … Continue reading

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IBM takes on digital agencies with $100m investment and new analytics products – The Hub | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Intermediate/ Digest… IBM announced plans to expand its IBM Interactive Experience consulting services with a $100 million investment. The goal is to open 10 new IBM Interactive Experience Labs around the world, … Continue reading

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5 SEO Techniques You Should Stop Using Immediately – QuickSpout | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Advanced/ Digest… Technique #1:  Spammy Guest Blogging Technique #2:  Optimized Anchors For a long time, SEOs used anchor texts with keywords to improve their SEO. The great thing was it worked! But … Continue reading

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It’s Time To Take LinkedIn Showcase Pages Seriously – Intergage | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Excerpt… Last week Brodie informed you of LinkedIn’s announcement that they will be removing the Products & Services tab from Company pages as of the 14thof April. With many businesses using … Continue reading

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4 Essential Trends in Social Media Marketing in 2014 – Top Rank | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Intermediate/ Digest… Visual Content will be a HUGE focus in Social in 2014 From memes to infographics to in-the-moment instagram images, brands big and small are already getting huge engagement from visual … Continue reading

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Oracle adds social media advertising capabilities to its marketing cloud – The Hub | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Intermediate/ Digest… Oracle announced today that it will partner with three leading social media marketing platforms Kenshoo, Nanigans and SHIFT, to offer paid media solutions to its marketing cloud customers. This means … Continue reading

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ExactTarget, Responsys, meet your newest nemesis: Sailthru – VentureBeat | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Intermediate/ Digest… Since 2008, Sailthru has been powering commerce and media companies with personalized email newsletter, targeted on-site recommendations, and in-app notifications to the end users. From 2009 to 2012, the marketing … Continue reading

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database) – HubSpot | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Basic/ Digest… Always Be Influencing Most decision-making processes within organizations are non-linear — they’re heavily influenced by current business conditions, the personalities and business units involved, and the relationships and context everyone … Continue reading

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Drivers of Marketings Changing Role – Marketing Charts | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next … Continue reading

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The 2014 Digital Marketer Webinar – Experian | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). iNeoMarketing‘s insight: Yes, it’s B2C oriented, but … Continue reading

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Don’t Build Links, Earn Them [Infographic] – Prestige Marketing Inc. Blog – Prestige Marketing | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Don’t Build Links, Earn Them [Infographic] – Prestige Marketing Inc. Blog ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.htmlContinue reading

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The Robots Are Winning: The Rise of Marketing Automation [SlideShare] – Uberflip | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). iNeoMarketing‘s insight: Lightwieght and perfect for the … Continue reading

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10 Email Best-Practices [Infographic] – Profs | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). See on http://www.marketingprofs.com

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The 14% Problem, and The Top 19 Marketing Technology Articles Curated Friday, 3/28/14

See on Scoop.it – The Marketing Technology Alert Adobe’s presentation on Wednesday at their Summit was fairly shocking on two fronts: 1) 40% want to reinvent themselves for the digital marketing age; 2) Only 14% know how to become digital … Continue reading

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Who is winning the Marketing Cloud wars? – The Hub | #TheMarketingTechAlert

See on Scoop.it – The Marketing Technology Alert Advanced/ Digest… There are at least 4 components that every digital marketing cloud should be offering: 1)      Multi-channel marketing automation – For publishing and promoting content that helps marketers engage customers across … Continue reading

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