Last week Brodie informed you of LinkedIn’s announcement that they will be removing the Products & Services tab from Company pages as of the 14thof April. With many businesses using this feature as the primary way to source testimonials and recommendations, the significance of the change should not be underestimated.
We have 230 recommendations on our LinkedIn page. They’ve been seen by thousands of potential customers, which as you can imagine is an extremely powerful marketing tool on and offline.
So what do company page administrators do now? Well, here’s what LinkedIn recommend:
“While Products & Services is going away, companies can get more visibility for their products and services by using Showcase Pages and Company Updates as an alternative for sharing content.”
LinkedIn is encouraging users to use the platform more heavily for content creation with the release of showcase page as well as its new blogging and content insights features.
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You saw where this was going when LI announced the Showcase Pages. And now they’ve taken an additional step to move us all in that direction. So be it.
See on blog.intergage.co.uk