Monthly Archives: April 2014

Stop Lead Generation Immediately, and The Top 9 Marketing Technology Articles Curated Tuesday, 4/28/14

B2B Marketers need to get out of the lead generation business. Been at it way too long, and for the most part, it causes angst, discord, and general finger-pointing. It needs to stop.   And it needs to be replaced … Continue reading

Posted in marketing automation

Why The Time is Ripe for Predictive Marketing | Lattice Engines | #TheMarketingTechAlert

Basic/ Digest… Predictive marketing works by taking all the data in the world – from both internal (e.g., CRM, marketing automation, etc.) and external (e.g., blogs, websites, government sites, social media channels, etc.) sources and applying modern data science to … Continue reading

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CEO Perspective: 5 Ways Marketing Automation Can Optimize and Grow Your Business – Act-On | #TheMarketingTechAlert

Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement. CEO Perspective looks at five aspects of marketing automation that let it earn its keep, from the point of … Continue reading

Posted in marketing automation

The new VB Marketing Automation Index: Adobe is in … plus 11 other companies – VentureBeat | #TheMarketingTechAlert

Basic/ Digest… There have been two massive changes in marketing automation that have become more obvious over the past few months. One change is the ever-more stark differentiation between the massive marketing clouds (Adobe, IBM, SAS, and Oracle) as opposed to the … Continue reading

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The Most Effective SEO Tactics – Profs | #TheMarketingTechAlert

Search Engine Marketing – Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2.   ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology … Continue reading

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Things You Need to Know about Google+ – Kapost | #TheMarketingTechAlert

Intermediate/ Digest… Google+ is about to undergo some changes, as 8-year veteran Vic Gundotra is leaving the company. Replacing Gundotra is David Besbris, Vice President of Engineering at Google, described by some Googlers as as “Vic’s right-hand man.”   As Google shifts … Continue reading

Posted in marketing automation

Twitter breaks the character limit with promoted Website Cards – Marketing Pilgrim | #TheMarketingTechAlert

Intermediate/ Excerpt… The announcement post says you can use a Website Card to drive traffic to any page on your website – a blog post, a product page,  a special sale page. . . nice. Twitter says that in tests … Continue reading

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Promote your content with these 11 tools – Ragan | #TheMarketingTechAlert

Basic/ Digest… 1. Examiner Examiner only allows people who create high quality content to publish on the site. The topics are endless, ranging from social media and paintball to auto repair to tax advice. It reads like an online magazine, … Continue reading

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How Smart Marketers Are Sabotaging Their Calls-to-Action – HubSpot | #TheMarketingTechAlert

Basic/ Digest… There are other, less-talked-about ways you may be hurting the success of your CTAs — and by extension, your lead gen. Let’s talk about those.   You’re scared of using too many. Instead of worrying about the quantity … Continue reading

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Aligning Marketing and Sales Means Giving Sales Information They Care About – ClickZ | #TheMarketingTechAlert

Basic/ Digest… Sales has essentially surrendered any and all control over information dissemination. This loss of control to the Web can have dire consequences when the front-end of the information dissemination is not properly linked to the back end of … Continue reading

Posted in marketing automation

25 Social Media Tools You Should be Using – Socially Stacked | #TheMarketingTechAlert

There are dozens of social media tools out there that make managing your brand’s social media presence easier. Here are pros and cons of 25 of them. ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly … Continue reading

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Lead Nurturing Failure or Marketing and Sales Alignment Failure? | Lattice Engines | #TheMarketingTechAlert

  ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). See on http://www.lattice-engines.com

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Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic] – Profs | #TheMarketingTechAlert

____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). See on http://www.marketingprofs.com

Posted in marketing automation

The Top 17 Marketing Technology Articles Curated Tuesday, 4/28/14

Today’s curated articles collected for your quick review: — > Google+ Is Walking Dead | TechCrunch http://sco.lt/5tF8t7 — > Marketing Automation’s Next Gig – Enterprise Irregulars http://sco.lt/8G8YhV — > B-to-B Marketers are Missing the Human Element in Marketing Automation – … Continue reading

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AgileOne’s Predictive Analytics – Econsultancy | #TheMarketingTechAlert

Intermediate/ Excerpt… AgilOne’s solution has a number of different algorithms for analysing data: A clustering algorithm surfaces segments of an audience exhibiting certain behaviours. This modelling also helps to group company’s products and brands. Propensity modelling gauges a customer’s likelihood … Continue reading

Posted in marketing automation