Monthly Archives: April 2014

Stop Lead Generation Immediately, and The Top 9 Marketing Technology Articles Curated Tuesday, 4/28/14

B2B Marketers need to get out of the lead generation business. Been at it way too long, and for the most part, it causes angst, discord, and general finger-pointing. It needs to stop.   And it needs to be replaced … Continue reading

Posted in marketing automation

Why The Time is Ripe for Predictive Marketing | Lattice Engines | #TheMarketingTechAlert

Basic/ Digest… Predictive marketing works by taking all the data in the world – from both internal (e.g., CRM, marketing automation, etc.) and external (e.g., blogs, websites, government sites, social media channels, etc.) sources and applying modern data science to … Continue reading

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CEO Perspective: 5 Ways Marketing Automation Can Optimize and Grow Your Business – Act-On | #TheMarketingTechAlert

Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement. CEO Perspective looks at five aspects of marketing automation that let it earn its keep, from the point of … Continue reading

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The new VB Marketing Automation Index: Adobe is in … plus 11 other companies – VentureBeat | #TheMarketingTechAlert

Basic/ Digest… There have been two massive changes in marketing automation that have become more obvious over the past few months. One change is the ever-more stark differentiation between the massive marketing clouds (Adobe, IBM, SAS, and Oracle) as opposed to the … Continue reading

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The Most Effective SEO Tactics – Profs | #TheMarketingTechAlert

Search Engine Marketing – Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2.   ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology … Continue reading

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Things You Need to Know about Google+ – Kapost | #TheMarketingTechAlert

Intermediate/ Digest… Google+ is about to undergo some changes, as 8-year veteran Vic Gundotra is leaving the company. Replacing Gundotra is David Besbris, Vice President of Engineering at Google, described by some Googlers as as “Vic’s right-hand man.”   As Google shifts … Continue reading

Posted in marketing automation

Twitter breaks the character limit with promoted Website Cards – Marketing Pilgrim | #TheMarketingTechAlert

Intermediate/ Excerpt… The announcement post says you can use a Website Card to drive traffic to any page on your website – a blog post, a product page,  a special sale page. . . nice. Twitter says that in tests … Continue reading

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