Monthly Archives: May 2014

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience (FREE Report) – Gartner

See on Scoop.it – The Marketing Technology Alert __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). iNeoMarketing‘s insight: It’s behind a quick registration … Continue reading

Posted in marketing automation

Benioff says Marketing Cloud will account for $1bn of Salesforce’s revenue “imminently” – The Hub

See on Scoop.it – The Marketing Technology Alert Excerpt… While Benioff spent a sizeable chunk of the interview exhorting tech leaders (Swisher included) to give back more to the community in San Francisco, he also revealed his bullish view on … Continue reading

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Marketing Automation Best Practices: Advanced Level – ClickZ

See on Scoop.it – The Marketing Technology Alert Digest… Marketing Automation Best Practices for Account-Based Marketing 1. Better data 2. Stage-based marketing to accounts: Once you have better data, consider moving your marketing to the next level by using stage-based … Continue reading

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B2B Execs Estimate 31% of E-Commerce Revenue to be Incremental – MarketingCharts

See on Scoop.it – The Marketing Technology Alert Online purchases are becoming more common among young B2B procurers, per research released last year, and a majority of vendors in the US and Europe agree that B2B commerce is shifting from … Continue reading

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10 key takeaways from the 2014 SiriusDecisions Summit | @HeinzMarketing

See on Scoop.it – The Marketing Technology Alert Digest… 1. Transformation requires reframing Keynote speaker Malcolm Gladwell gave numerous examples (from seat belts to urology) of how transformative thinking and innovative new ideas often require a complete reframing of the … Continue reading

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Top 5 Open Source CMS of 2014- Infographic – Position²

See on Scoop.it – The Marketing Technology Alert The right Content Management System (CMS) is a crucial business choice any company will make. Check out this infographic that studies the top 5 CMSs. __________________ ► Receive a FREE daily summary … Continue reading

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Bootstrap Buyer Persona Building in 4 Steps – Act-On

See on Scoop.it – The Marketing Technology Alert Summary… Step #1: Bring marketing and sales together Step #2: Build a Buyer Persona Matrix Step #3: Leverage the rest of sales and marketing to further enhance the picture Step #4: Conduct … Continue reading

Posted in marketing automation