Monthly Archives: June 2014

Time’s Up for CASL Prep, and the Top 14 Marketing Technology Articles Curated Monday, 6/30/14

CASL goes into effect tomorrow, and if you need help RIGHT NOW, then see these articles: http://www.scoop.it/t/the-marketing-automation-report/?tag=CASL BTW: today is a Google kind of day, so today’s posts are almost exclusive to Google especially last week’s Authorship announcement where photo… Continue reading

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Google Reveals 4 Things You Need to Know About Quality Score – Search Engine Watch

Excerpt… Earlier this week, Google published a whitepaper, “Settling the Quality Score,” and updated the famous 5-year old Hal Varian-AdWords Quality Score video… 1. Google Is Trying to Downplay the Importance of Quality Score If anything, we’ve seen the significance of Quality Score increas… Continue reading

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Google’s Larry Page Responds to Google+ Questions – NY Times

Excerpt… Q. What’s going on with Google Plus? A. Mr. Page: I think there’s a lot of things going on with Google Plus. I’m a very excited user of it. You saw some demos showing how it works with Chromecast — that’s one of the things I’ve been excited about. The service has been growing tremendo… Continue reading

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Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard – Marketing Land

Digest… But the fact is that by one important measure — referral traffic — Google+ is unusually quiet. Some might say eerily so. As one Google+ commenter put it, “We seem to know that G+ is no ghost town. It is more of a social referral graveyard.” It’s a bit of a puzzle, really. Why don’t m… Continue reading

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What Is The True Value Of Google And Twitter Authorship? – Forbes

Digest… Why Adopt To Google Authorship? 1. Google Rewards Real People: As Google develops its algorithm to become hyper-personalized and contextually relevant, we’ll continue to see rankings favor towards real content producers that are subject matter experts in a particular area. 2. Authors… Continue reading

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What if Author Rank Never Happens? [Update] – Copyblogger

Excerpt… — > Authorship is the way Google knows who the creator of a piece of content is, no matter which site that content resides on. — > Author Rank is the idea – supported by patents filed by Google – that who creates a page of content (and links out from that page), based on their his… Continue reading

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Google Announces the End of Author Photos in Search: What You Should Know – Moz

Digest… As of June 29th, the MozCast feature graph shows traditional authorship snippets dropping to 0% of search results across all data centers. Previously, Google displayed authorship photos in 22% of all searches. Going forward, Google plans to only display the author’s name in the search … Continue reading

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Google Removes Authorship Photos and Google+ Circle Counts From Search Results – HubSpot

Digest… Google’s getting rid of author profile pictures and Google+ circle counts on desktop and mobile search. Since the news is fresh and doesn’t appear to have taken effect just yet, marketers haven’t reacted, though I anticipate a renewed fixation on dominating the top three spots. Ranking… Continue reading

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How to Jumpstart Your Google+ Engagement [Infographic] – Social Marketing Writing

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Happy Third Birthday, Google+! Now What? [Infographic] – Profs

Social Media – Three years ago, Google+ was launched. Here’s a look at why some marketers love the social media platform and why some hate it, and where it might be heading. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, … Continue reading

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LinkedIn Releases New Trend Data About Women in Sales [Infographic] – HubSpot

Discover new data from LinkedIn about the role of women in Sales in 2014. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Continue reading

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Nurturing the Sales Funnel Using Social Media – #infographic – Digital Information World

Through this infographic, you will learn how social media can be used to pull customers through each stage of the funnel, from Awareness to Sale and on to Advocacy: right where you need them to be. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to yo… Continue reading

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Holistic SEO vs the Old SEO (Infographic) – Digital Marketing Philippines

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Infographic: The essential social media strategy checklist – The Hub

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Uberflip’s Content Curation Overview Infographic

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