Monthly Archives: June 2014

Time’s Up for CASL Prep, and the Top 14 Marketing Technology Articles Curated Monday, 6/30/14

CASL goes into effect tomorrow, and if you need help RIGHT NOW, then see these articles: http://www.scoop.it/t/the-marketing-automation-report/?tag=CASL BTW: today is a Google kind of day, so today’s posts are almost exclusive to Google especially last week’s Authorship announcement where photo… Continue reading

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Google Reveals 4 Things You Need to Know About Quality Score – Search Engine Watch

Excerpt… Earlier this week, Google published a whitepaper, “Settling the Quality Score,” and updated the famous 5-year old Hal Varian-AdWords Quality Score video… 1. Google Is Trying to Downplay the Importance of Quality Score If anything, we’ve seen the significance of Quality Score increas… Continue reading

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Google’s Larry Page Responds to Google+ Questions – NY Times

Excerpt… Q. What’s going on with Google Plus? A. Mr. Page: I think there’s a lot of things going on with Google Plus. I’m a very excited user of it. You saw some demos showing how it works with Chromecast — that’s one of the things I’ve been excited about. The service has been growing tremendo… Continue reading

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Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard – Marketing Land

Digest… But the fact is that by one important measure — referral traffic — Google+ is unusually quiet. Some might say eerily so. As one Google+ commenter put it, “We seem to know that G+ is no ghost town. It is more of a social referral graveyard.” It’s a bit of a puzzle, really. Why don’t m… Continue reading

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What Is The True Value Of Google And Twitter Authorship? – Forbes

Digest… Why Adopt To Google Authorship? 1. Google Rewards Real People: As Google develops its algorithm to become hyper-personalized and contextually relevant, we’ll continue to see rankings favor towards real content producers that are subject matter experts in a particular area. 2. Authors… Continue reading

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What if Author Rank Never Happens? [Update] – Copyblogger

Excerpt… — > Authorship is the way Google knows who the creator of a piece of content is, no matter which site that content resides on. — > Author Rank is the idea – supported by patents filed by Google – that who creates a page of content (and links out from that page), based on their his… Continue reading

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Google Announces the End of Author Photos in Search: What You Should Know – Moz

Digest… As of June 29th, the MozCast feature graph shows traditional authorship snippets dropping to 0% of search results across all data centers. Previously, Google displayed authorship photos in 22% of all searches. Going forward, Google plans to only display the author’s name in the search … Continue reading

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