Monthly Archives: August 2014

Take a Break, and the Top 9 Marketing Technology Articles Curated Thursday, 8/28/14

As of yesterday, everything has slowed down to a crawl. Clients have packed up, readers not around, very few quality marketing posts out there.   For the U.S., it’s time.   Grab the blender, refill the propane tank, turn on … Continue reading

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Do You Understand the Email Halo Effect? – Profs

Digest… Clearly, there is value from sending an email that is not being collected when you just focus on click-throughs. So, how can we measure that?   My initial advice is to run an analysis of revenue from all channels … Continue reading

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Introducing the Content Marketing Team Matrix – Econsultancy

__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). Source: econsultancy.com Outstanding assessment of an “A Team” for Content Marketing, if you have the … Continue reading

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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors – Moz

Digest… Each additional tweet with an image or hashtag corresponds to a 2% increase in new followers. This makes intuitive sense. The use of hashtags (found in 45% of broadcast tweets) exposes content to others it might not normally reach. Similarly, … Continue reading

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Special Report: B2B Marketers Turn To Account-Based Strategies To Improve Targeted Messaging – Demand Gen Report

This special report highlights how an ABM program can be beneficial to your marketing initiatives, including: >> What questions to ask when deciding which accounts are suitable for ABM; >> What type of marketer is the best fit to manage … Continue reading

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B2B Marketers Weigh In On Their Data-Driven Performance – Marketing Charts

Excerpt… Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are … Continue reading

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A Handy Little Guide to Pairing Fonts [Infographic]

__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). Source: blog.hubspot.com Very cool!

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How Many Hats Do You Wear? | Pardot

__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). Source: http://www.pardot.com Click through for the full infographic. Well done.

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7 Essential Marketing Skills [Infographic] – Demand Gen Report

__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). Source: http://www.demandgenreport.com #1 and #4. That’s your list.

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Heading Into the Stretch Run, and the Top 14 Marketing Technology Articles Curated Wednesday, 8/27/14

As we enter the US Labor Day holiday weekend, it marks the beginning of the calendar year stretch run, where we try to engage and close business, attend multiple trade shows (as exhibitor and attendee), and start the budgeting process. … Continue reading

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Getting the CMO and CIO to work as partners | McKinsey & Company

Digest… The situation reflects a central truth in today’s big data world: both the CMO and CIO are on the hook for turning all that data into growth together. It may be a marriage of convenience, but it’s one that … Continue reading

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Customer Experience Matrix: HubSpot Files for IPO: Solid Financials for a Young Company

Excerpt… The basic picture, then, is a disciplined company that has grown quickly while keeping costs in line. As I say, pretty much what we suspected. The S-1 does provide some other insights – in particular, highlighting HubSpot’s shift in … Continue reading

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Hubspot files for an IPO, but documents reveal a gloomy financial picture – The Hub

Digest… By going public, HubSpot is following the route of its marketing automation competitor Marketo, which filed for an IPO last year. Unfortunately, also like Marketo, HubSpot’s financial documents revealed that the company hasn’t turned a profit in the last … Continue reading

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Executive Perspective: The Biggest Mistake a Marketing Automation User Can Make – Pardot

Digest… If you’re passing all incoming leads over to your sales team without using the lead qualification tools at your disposal, you’re not only missing out on one of the most important features of marketing automation, you’re missing out on … Continue reading

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Ready, Set, Send: Marketing Automation and the Customer Lifecycle – BizReport

This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation. __________________ ► Receive … Continue reading

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