Monthly Archives: August 2014

Take a Break, and the Top 9 Marketing Technology Articles Curated Thursday, 8/28/14

As of yesterday, everything has slowed down to a crawl. Clients have packed up, readers not around, very few quality marketing posts out there.   For the U.S., it’s time.   Grab the blender, refill the propane tank, turn on … Continue reading

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Do You Understand the Email Halo Effect? – Profs

Digest… Clearly, there is value from sending an email that is not being collected when you just focus on click-throughs. So, how can we measure that?   My initial advice is to run an analysis of revenue from all channels … Continue reading

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Introducing the Content Marketing Team Matrix – Econsultancy

__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). Source: econsultancy.com Outstanding assessment of an “A Team” for Content Marketing, if you have the … Continue reading

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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors – Moz

Digest… Each additional tweet with an image or hashtag corresponds to a 2% increase in new followers. This makes intuitive sense. The use of hashtags (found in 45% of broadcast tweets) exposes content to others it might not normally reach. Similarly, … Continue reading

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Special Report: B2B Marketers Turn To Account-Based Strategies To Improve Targeted Messaging – Demand Gen Report

This special report highlights how an ABM program can be beneficial to your marketing initiatives, including: >> What questions to ask when deciding which accounts are suitable for ABM; >> What type of marketer is the best fit to manage … Continue reading

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B2B Marketers Weigh In On Their Data-Driven Performance – Marketing Charts

Excerpt… Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are … Continue reading

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A Handy Little Guide to Pairing Fonts [Infographic]

__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). Source: blog.hubspot.com Very cool!

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