Monthly Archives: October 2014

The Top 10 MarTech Articles Curated Friday, 10/31/14

Today’s curated articles collected for your quick review: >> blog.TrustRadius: Top 10 Fastest Growing Marketing Automation Platforms http://sco.lt/81ePRJ  >> How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions – Duct Tape Marketing http://sco.lt/7yFDsX  >> Twitter and … Continue reading

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blog.TrustRadius: Top 10 Fastest Growing Marketing Automation Platforms

↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ Receive a FREE daily summary of The Marketing Technology Alert HERE ↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑   Source: blog.trustradius.com Wait a second: Pardot + ExactTarget = #1. 

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How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions – Duct Tape Marketing

↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ Receive a FREE daily summary of The Marketing Technology Alert HERE ↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑   Source: http://www.ducttapemarketing.com It’s about using established principles as the basis for rethinking current campaigns, and testing accordingly.

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Twitter and IBM’s Partnership Means Better Data Solutions for Marketers – ClickZ

“Twitter and IBM have partnered to combine Twitter’s firehose of social data with IBM’s analytics in an effort to offer business solutions to marketers overwhelmed by social data. The companies have joined forces to partner Twitter’s data with IBM’s analytics … Continue reading

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LinkedIn Q3: Marketing Solutions Revenue Up 45% As Bizo Integration Continues – AdExchanger

Digest… LinkedIn’s revenue grew 45% YoY in Q3 to $568 million. Its Marketing Solutions division also increased 45% YoY, totaling $109 million in revenue. Marketing Solutions, which makes up 19% of LinkedIn’s total revenue, is one of the social network’s three lines … Continue reading

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11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing – Content Marketing Institute

Digest… With a huge potential for content marketing and not many marketers using it, here are 11 killer tips to really power up your SlideShare visual content marketing. 1. Think like an infographic 2. Make it clear The whole idea of using SlideShare in … Continue reading

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5 Things You Need to Know About Data Management Platforms – ClickZ

Digest… 1. It’s About Data Most B2B brands now have lead scoring, and marketing automation tools, so they can take targeting to a level no social network can with their data alone. So how do you combine social data, data … Continue reading

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7 Current Design Trends Every Marketer Should Know – HubSpot

Digest… 1) Flat Design  Flat design eliminates shadows and other design features that make graphics look three-dimensional. Skeuomorphic design is outdated — the digital world no longer pines after a midway design featuring “real-world” details such as stiff computer folders or copied … Continue reading

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Responsive Typography: Bigger, Brighter, Bolder – DesignWebKit

Digest… Despite the growing trend to visuality and great use of photos, pics and sketches to present data on the web, there is still much about text. Web is still 95% about typography and we still need to read lots … Continue reading

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Creative Content Curation Tools for Social Media Managers – #infographic

˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅ Receive a FREE daily summary of The Marketing Technology Alert HERE ˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄   Source: http://www.digitalinformationworld.com

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Infographic: How to calculate the ROI of a landing page using Google analytics – The Hub

Optimize your landing page with these stats. ˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅ Receive a FREE daily summary of The Marketing Technology Alert HERE ˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄   Source: http://www.thehubcomms.com

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The Top 10 MarTech Articles Curated Thursday, 10/30/14

 Today’s curated articles collected for your quick review: >> Data-Driven Marketing Drives Customer Advocacy- HuffPost http://sco.lt/79gjVx  #MarTech >> Introducing The Internet Retailer 2015 Guide to B2B E-Commerce – Internet Retailer http://sco.lt/8kOjzt  #MarTech >> Salesforce’s Reinvention As A Marketing Behemoth | … Continue reading

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Data-Driven Marketing Drives Customer Advocacy- HuffPost

Digest… 6 Ways Data-Driven Marketing Leads to Customer Advocacy    1. Digital marketers adopt a data-driven mindset to drive business outcomes – [Tobias Lee, CMO for the Tax & Accounting division of Thomson Reuters] believes that to be effective in marketing today you … Continue reading

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Introducing The Internet Retailer 2015 Guide to B2B E-Commerce – Internet Retailer

Digest… Taking their lead from the world of B2C e-retailing, B2B companies are upping their e-commerce game—to roughly $1 trillion in the U.S. alone, according to estimates from Gartner Group and Forrester Research Inc.   And the industry is growing … Continue reading

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Salesforce’s Reinvention As A Marketing Behemoth | TechCrunch

Digest… No rebranding effort is more evident than in the marketing cloud section. The recasting shows how Salesforce is managing the integration of the acquisition extravaganza of the past three years, which was dubbed by the media as a marketing … Continue reading

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