Monthly Archives: October 2014

The Top 10 MarTech Articles Curated Friday, 10/31/14

Today’s curated articles collected for your quick review: >> blog.TrustRadius: Top 10 Fastest Growing Marketing Automation Platforms http://sco.lt/81ePRJ  >> How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions – Duct Tape Marketing http://sco.lt/7yFDsX  >> Twitter and … Continue reading

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blog.TrustRadius: Top 10 Fastest Growing Marketing Automation Platforms

↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ Receive a FREE daily summary of The Marketing Technology Alert HERE ↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑   Source: blog.trustradius.com Wait a second: Pardot + ExactTarget = #1. 

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How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions – Duct Tape Marketing

↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ Receive a FREE daily summary of The Marketing Technology Alert HERE ↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑   Source: http://www.ducttapemarketing.com It’s about using established principles as the basis for rethinking current campaigns, and testing accordingly.

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Twitter and IBM’s Partnership Means Better Data Solutions for Marketers – ClickZ

“Twitter and IBM have partnered to combine Twitter’s firehose of social data with IBM’s analytics in an effort to offer business solutions to marketers overwhelmed by social data. The companies have joined forces to partner Twitter’s data with IBM’s analytics … Continue reading

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LinkedIn Q3: Marketing Solutions Revenue Up 45% As Bizo Integration Continues – AdExchanger

Digest… LinkedIn’s revenue grew 45% YoY in Q3 to $568 million. Its Marketing Solutions division also increased 45% YoY, totaling $109 million in revenue. Marketing Solutions, which makes up 19% of LinkedIn’s total revenue, is one of the social network’s three lines … Continue reading

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11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing – Content Marketing Institute

Digest… With a huge potential for content marketing and not many marketers using it, here are 11 killer tips to really power up your SlideShare visual content marketing. 1. Think like an infographic 2. Make it clear The whole idea of using SlideShare in … Continue reading

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5 Things You Need to Know About Data Management Platforms – ClickZ

Digest… 1. It’s About Data Most B2B brands now have lead scoring, and marketing automation tools, so they can take targeting to a level no social network can with their data alone. So how do you combine social data, data … Continue reading

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