What is The Marketing Technology Alert?
The Marketing Technology Alert, created each weekday, summarizes the 12-20 best marketing automation-related articles, presentations, videos, infographics, etc., published by analysts, bloggers, journalists and other marketing experts. We go through 500-600 articles each day…so that you don’t have to!
Go here to review The Marketing Technology Alert!
-
Recent Posts
- Your Must-Read MarTech Digest™, for Tuesday 5/10/16 #MarTech #DigitalMarketing
- 4 tips to help switch marketing automation systems – CIO
- Gartner for Marketing Leaders: Gartner’s 2015-2016 CMO Spend Survey
- How Inbox Providers Identify Bad Senders – Litmus
- 7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg
Archives
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
Monthly Archives: November 2014
Predictive Analytics: Buying Blind, and The Top 15 MarTech Articles Curated Monday, 12/1/14
You’re looking for a Predictive solution to add to your MarTech arsenal. You’ve found vendors, you’ve reviewed their content, and you’ve done your independent evaluations. You’ve found the one that seems to be the best fit for you and your … Continue reading
Posted in marketing automation
Leave a comment
What will happen with marketing technology in 2015? – Chief Marketing Technologist
Digest… So here are 7 not-quite-predictions that I believe about marketing technology in 2015: #1. Marketing technologists will multiply. Whatever label you want to put on them, the number of technical professionals working in the service of marketing is clearly on … Continue reading
Posted in marketing automation
Leave a comment
Forrester CMO/CIO Relationship Still Rocky – DMNews
One of the reasons for the disconnect appears to be a lingering problem—the lack of suitable talent. Only 54% of those surveyed—87% of whom hailed from billion-dollar-plus enterprises—felt that competent leadership was in place to support marketing technology strategies. Exacerbating … Continue reading
Posted in marketing automation
Leave a comment
The Power of the B2B Buyer’s Perspective – Marketing Interactions
“Marketing and Sales need to jointly take responsibilty for the buying process. There’s no wall in the middle – or even two thirds of the way through. We need to start looking at the buying process as a continuous experience … Continue reading
Posted in marketing automation
Leave a comment
The 5 Must-Have Emails for Marketing Automation – ClickZ
By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you use these strategies? ► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: … Continue reading
Posted in marketing automation
Leave a comment
7 in 10 Enterprise CEOs Believe They Are Wasting Money on Marketing Initiatives – Marketing Charts
Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree, according to a Forbes Insights study [download page] conducted in association with Rocket Fuel and Spencer Stuart. The survey … Continue reading
Posted in marketing automation
Leave a comment
Yes, business leader, you have a tech budget. But you still need IT. Here’s why | VentureBeat | Business | by Mo Marshall
► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: venturebeat.com Bingo! And THAT’S why you need (must!) incorporate IT on any and all decisions regarding MarTech acquisition, especially when considering using in-house data.
Posted in marketing automation
Leave a comment
When CRM Fails On Customer Information – Forrester
Here’s the secret, start with the customer journey… When we develop our CRM environment we prioritize our internal business processes: customer communications, issue resolution, sales activities, lead to order, etc. This is still important, it is just too far … Continue reading
Posted in marketing automation
Leave a comment
Mintigo Unveils Predictive Marketing App On Oracle Marketing AppCloud – Demand Gen Report
Mintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities — alongside predictive lead scoring … Continue reading
Posted in marketing automation
Leave a comment
Study: Email is top notification preference – FierceCMO
While email is still on the most popular B2B marketing channels, recently some have pointed to its decline. Earlier this month, Forrester released a spending forecast that indicated that of all digital channels, email was experiencing the slowest growth. But … Continue reading
Posted in marketing automation
Leave a comment
The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan – CMI
SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success. ► … Continue reading
Posted in marketing automation
Leave a comment
Introducing Twitter Offers | Twitter Blogs
► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: blog.twitter.com Think B2B eCommerce…
Posted in marketing automation
Leave a comment
LinkedIn details Gobblin, its best tool yet to get all relevant data ready for analysis | VentureBeat | Dev | by Jordan Novet
► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: venturebeat.com Wow! Talk about opening the door. Available in a few weeks. LinkedIn + CRM + MAP + Predictive = world domination (perhaps that’s a bit much).
Posted in marketing automation
Leave a comment
5 Tried-and-True Tactics for Collecting Leads on LinkedIn – UnBounce
Linkedin is more than just a network to connect with other professionals, it’s a powerful lead gen tool. Here’s how to use it to collect new leads. Digest… 1. Combine buyer personas with LinkedIn targeting for hyper-relevant ads 2. Use … Continue reading
Posted in marketing automation
Leave a comment
Infographic: The best business apps of 2014 – The Hub
Useful apps for every type of professional. ► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: http://www.thehubcomms.com
Posted in marketing automation
Leave a comment