Monthly Archives: November 2014

Predictive Analytics: Buying Blind, and The Top 15 MarTech Articles Curated Monday, 12/1/14

You’re looking for a Predictive solution to add to your MarTech arsenal. You’ve found vendors, you’ve reviewed their content, and you’ve done your independent evaluations. You’ve found the one that seems to be the best fit for you and your … Continue reading

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What will happen with marketing technology in 2015? – Chief Marketing Technologist

Digest… So here are 7 not-quite-predictions that I believe about marketing technology in 2015: #1. Marketing technologists will multiply. Whatever label you want to put on them, the number of technical professionals working in the service of marketing is clearly on … Continue reading

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Forrester CMO/CIO Relationship Still Rocky – DMNews

One of the reasons for the disconnect appears to be a lingering problem—the lack of suitable talent. Only 54% of those surveyed—87% of whom hailed from billion-dollar-plus enterprises—felt that competent leadership was in place to support marketing technology strategies. Exacerbating … Continue reading

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The Power of the B2B Buyer’s Perspective – Marketing Interactions

“Marketing and Sales need to jointly take responsibilty for the buying process. There’s no wall in the middle – or even two thirds of the way through. We need to start looking at the buying process as a continuous experience … Continue reading

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The 5 Must-Have Emails for Marketing Automation – ClickZ

By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you use these strategies? ► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: … Continue reading

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7 in 10 Enterprise CEOs Believe They Are Wasting Money on Marketing Initiatives – Marketing Charts

Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree, according to a Forbes Insights study [download page] conducted in association with Rocket Fuel and Spencer Stuart. The survey … Continue reading

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Yes, business leader, you have a tech budget. But you still need IT. Here’s why | VentureBeat | Business | by Mo Marshall

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: venturebeat.com Bingo! And THAT’S why you need (must!) incorporate IT on any and all decisions regarding MarTech acquisition, especially when considering using in-house data.

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When CRM Fails On Customer Information – Forrester

Here’s the secret, start with the customer journey…   When we develop our CRM environment we prioritize our internal business processes:  customer communications, issue resolution, sales activities, lead to order, etc.  This is still important, it is just too far … Continue reading

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Mintigo Unveils Predictive Marketing App On Oracle Marketing AppCloud – Demand Gen Report

Mintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities — alongside predictive lead scoring … Continue reading

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Study: Email is top notification preference – FierceCMO

While email is still on the most popular B2B marketing channels, recently some have pointed to its decline. Earlier this month, Forrester released a spending forecast that indicated that of all digital channels, email was experiencing the slowest growth. But … Continue reading

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The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan – CMI

SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success. ► … Continue reading

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Introducing Twitter Offers | Twitter Blogs

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: blog.twitter.com Think B2B eCommerce…

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LinkedIn details Gobblin, its best tool yet to get all relevant data ready for analysis | VentureBeat | Dev | by Jordan Novet

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: venturebeat.com Wow! Talk about opening the door. Available in a few weeks. LinkedIn + CRM + MAP + Predictive = world domination (perhaps that’s a bit much).

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5 Tried-and-True Tactics for Collecting Leads on LinkedIn – UnBounce

Linkedin is more than just a network to connect with other professionals, it’s a powerful lead gen tool. Here’s how to use it to collect new leads. Digest… 1. Combine buyer personas with LinkedIn targeting for hyper-relevant ads 2. Use … Continue reading

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Infographic: The best business apps of 2014 – The Hub

Useful apps for every type of professional. ► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: http://www.thehubcomms.com

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