Monthly Archives: December 2014

Done for the Year, and The Top 5 MarTech Articles Curated Tuesday, 12/30/14

Not much floating out there, so we’ll shut things down for a while and come back to it next Monday. Have a safe New Year’s.   Today’s curated articles collected for your quick review: >> How SaaS Marketing is Different … Continue reading

Posted in marketing automation

How SaaS Marketing is Different from Every Other Type of Marketing – KISSmetrics

SaaS marketing is not for the faint of heart. It’s challenging. And it is critically different from virtually every other type of marketing that the world is aware of. ► Receive a FREE daily summary of The Marketing Technology Alert … Continue reading

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Don’t Blog Unless You Use These 11 Tools – QuickSprout

Digest… Tool #1: Buzzsumo: Coming up with topics to write about isn’t easy. Luckily, Buzzsumo helps with the task.   Tool #2: Quick Sprout: Did you know there is a content marketing tool on Quick Sprout? Best of all, it’s free. To start, … Continue reading

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Marketing technology investment slows in Q4 after a bumper $11.4 billion year – VentureBeat

2014 saw more investment than ever in the marketing technology space, despite a dramatic slowdown in funding during the last quarter. Analyzing over 1,100 companies using data from VB Profiles (disclosure: VB has a stake in VB Profiles), which aggregates company data … Continue reading

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How Much Should Sponsored Articles Really Cost? [New Data] – Relevance

A lack of industry-wide advertising standards & confusion on various forms of native content have created a haze of disillusion around sponsored articles. ► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: relevance.com This is fascinating, … Continue reading

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SaaS Companies New Business From Free Trials and Freemium – Marketing Charts

While 37% of respondent companies do not use freemium offerings or free trials to attract new business, one-third of those who do generate a majority of their new business from the model. That’s according to a study from Totango, which … Continue reading

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The Top 10 MarTech Articles Curated Monday, 12/29/14

Today’s curated articles collected for your quick review: >> [FREE GARTNER REPORT] Gartner 2014 Magic Quadrant for Digital Marketing Hubs – Adobe Marketing Cloud >> Survey: Marketing and advertising job market outlook improves in second half of 2014 – FierceCMO … Continue reading

Posted in marketing automation