Monthly Archives: January 2015

The Top 16 MarTech Articles Curated Friday, 1/30/15

Today’s curated articles collected for your quick review: >> The system dynamics of 2,000+ marketing technology vendors – Chief Marketing Technologist >> Are CMOs Poised To Take Over Technology Purchasing? – Forbes >> How CMOs Are Using Data to Build … Continue reading

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The system dynamics of 2,000+ marketing technology vendors – Chief Marketing Technologist

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: chiefmartec.com A wonderful treatise of the various factor impacting a tech firm (not just a marketing technology firm). This could apply to anyone. If you’re a member … Continue reading

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Are CMOs Poised To Take Over Technology Purchasing? – Forbes

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: http://www.forbes.com I’m seeing the trend move towards the CIO taking the reigns on the vendor selection, purchase, implementation, integration, support, etc. 

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How CMOs Are Using Data to Build Their 2015 Budgets – Radius

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: radius.com Most likely, your opportunity for 2015 has passed by. However, think 2016 and what you need to do NOW to prepare for that budget: get your … Continue reading

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Technology Marketing Blog: A New Year’s Fitness Plan for Your CMO (Content Marketing Operations)

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: techmarketingblog.blogspot.com An excellent framework, and a great start to benchmarking your content marketing engine. Remember when content was called MarCom. Now it’s ConMar…errr…MarCon? No: that doesn’t work … Continue reading

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2015 Marketing Automation Performance Report | Autopilot

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: www2.autopilothq.com Behind a registration form. What you’ll find is a low MA feature usage rate. MAP vendors know the degree of feature usage, and my guess is … Continue reading

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Digital Marketing & Behavioral Targeting – Position²

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: blogs.position2.com It’s one of the great features to MAS: the ability to track behavior in and around your digital assets. And its use is simplified.

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Multivariate Testing Rules of Thumb – Digital Marketing Blog by Adobe

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: blogs.adobe.com Hint: don’t bite off more than you can chew! Start with simple testing of 3 maybe 4 variables (depending on the amount of traffic), and learn … Continue reading

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Supercharge Top-Funnel Marketing with Data and Analytics – CMO Essentials

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: cmoessentials.com A very smart approach to approaching data quality. 

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Google misses in Q4 2014 with $14.48B revenue, $6.88 EPS on slowing ad revenue growth – VentureBeat

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: venturebeat.com To give perspective: Apple posted record quarterly revenue of $74.6 billion and record quarterly net profit of $18 billion

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6 Inbound Marketing Techniques Every Business Should Use – Marketing Land

All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques, says contributor Neil Patel. Digest… 1. Give Away A Free Guide That Is Directly Related To Your Business 2. Pick One Or Two … Continue reading

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2015 Benchmark Study: What’s Working In Demand Generation? – Demand Gen Report

More than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015, and they will invest in a number of tactics to drive results, including persona development, webinars and in-person events. … Continue reading

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10 Content Amplification Tools You Must Have – Social Marketing Writing

Digest… #1 – AddThis #2 – ShareThis #3 – LinkedIn #4 – Facebook ads #5 – Promoted tweets #6 – Buffer #7 – MailChimp #8 – Storify #9 – Hootsuite #10 – Outbrain   ► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: socialmarketingwriting.com Click through … Continue reading

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Buyer’s Guide to Enterprise Social Media Management Software | TrustRadius

In this guide you’ll find: An overview of 3 major enterprise use cases for Social Media: Customer Care, Intelligence and MarketingA TrustMap showing the Top Rated Social Media software based on user ratings & frequency of evaluationCase studies of how … Continue reading

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12 Trends Search Marketers Can’t Ignore in Content Marketing – Search Engine Watch

Digest… 1. Businesses That Embrace Content Marketing Will Improve Their Search Engine Ranking 2. Hard Sellers Will Be Ignored 3. Advertising Will Become More Subtle as Ads Are Integrated With Content 4. More Businesses Will Learn Publication Is Only the … Continue reading

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