Monthly Archives: January 2015

The Top 16 MarTech Articles Curated Friday, 1/30/15

Today’s curated articles collected for your quick review: >> The system dynamics of 2,000+ marketing technology vendors – Chief Marketing Technologist >> Are CMOs Poised To Take Over Technology Purchasing? – Forbes >> How CMOs Are Using Data to Build … Continue reading

Posted in marketing automation

The system dynamics of 2,000+ marketing technology vendors – Chief Marketing Technologist

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: chiefmartec.com A wonderful treatise of the various factor impacting a tech firm (not just a marketing technology firm). This could apply to anyone. If you’re a member … Continue reading

Posted in marketing automation

Are CMOs Poised To Take Over Technology Purchasing? – Forbes

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: http://www.forbes.com I’m seeing the trend move towards the CIO taking the reigns on the vendor selection, purchase, implementation, integration, support, etc. 

Posted in marketing automation

How CMOs Are Using Data to Build Their 2015 Budgets – Radius

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: radius.com Most likely, your opportunity for 2015 has passed by. However, think 2016 and what you need to do NOW to prepare for that budget: get your … Continue reading

Posted in marketing automation

Technology Marketing Blog: A New Year’s Fitness Plan for Your CMO (Content Marketing Operations)

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: techmarketingblog.blogspot.com An excellent framework, and a great start to benchmarking your content marketing engine. Remember when content was called MarCom. Now it’s ConMar…errr…MarCon? No: that doesn’t work … Continue reading

Posted in marketing automation

2015 Marketing Automation Performance Report | Autopilot

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: www2.autopilothq.com Behind a registration form. What you’ll find is a low MA feature usage rate. MAP vendors know the degree of feature usage, and my guess is … Continue reading

Posted in marketing automation

Digital Marketing & Behavioral Targeting – Position²

► Receive a FREE daily summary of The Marketing Technology Alert ◄ Source: blogs.position2.com It’s one of the great features to MAS: the ability to track behavior in and around your digital assets. And its use is simplified.

Posted in marketing automation