Monthly Archives: April 2015

[FREE REPORT] 2015 State of B2B Marketing – Salesforce.com

We’ve compiled survey responses from over 2,100 B2B marketers to bring you the 2015 State of B2B Marketing. From marketing channel popularity to commonly cited obstacles, this report gives a complete look the modern B2B marketer’s mindset. Inside this study, … Continue reading

Posted in marketing automation

29 martech unicorns: There are now almost 30 $1B+ marketing technology vendors – VentureBeat

Dark marketing clouds ahead? Let us help you see clearly. Contact us. Source: venturebeat.com Cripes, is there anyone else who’s getting tired of the Unicorn reference?

Posted in marketing automation

[FREE REPORT] State of Inbound 2014-2015 – HubSpot

The State of Inbound 2014-2015 Report is a comprehensive overview on how the industry has evolved and how companies around the globe have shifted the way they do marketing. HubSpot surveyed over 3,500 professionals to uncover how they use inbound … Continue reading

Posted in marketing automation

5 B2B Marketing Potholes and How to Avoid Them [Infographic] – LinkedIn

This scoop comes to you compliments of ineomarketing.com.                                            Source: marketing.linkedin.com

Posted in marketing automation

More on the SFDC Acquisition Rumors…

From Business Insider: “The list of companies that would want and could afford to make the buy is small: Oracle, Microsoft, Google, IBM, SAP.” IBM and SAP would need to take on debt: http://www.businessinsider.com/salesforce-acquisition-suitors-2015-4#ixzz3YpmddlH4 FWIW: re/code is in agreement http://recode.net/2015/04/29/if-salesforce-com-is-in-play-here-are-the-possible-suitors/ Buzzfeed reports … Continue reading

Posted in marketing automation

Your Must-Read Marketing Technology Summaries, Curated Thursday, 4/30/15

Today’s digests of curated articles summarized for your quick review: >> Predictive Analytics Will Change Marketing Automation for Good – Memeburn: http://sco.lt/8iWnTt >> CIOs must partner with CMOs on ‘insight teams’ – CIO.com: http://sco.lt/8Bk7xR >> A Step-by-Step Guide to Using Twitter Ads … Continue reading

Posted in marketing automation

Proactive MarTech On Demand – iNeoMarketing

Source: ineomktg.strikingly.com

Posted in marketing automation