Monthly Archives: June 2015

Let’s End the Debate: Everything Is Marketing – CMO.com

Predictive Analytics is the next step in Marketing Automation. Contact us to see how. Source: http://www.cmo.com Marketing has always been everything. It’s just that marketers are not the only ones responsible for marketing. Advertisements

Posted in marketing automation

Marketers Should Protect The Customer Journey – ClickZ

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us. Source: http://www.clickz.com Yet another reason for Marketing and IT to work together.

Posted in marketing automation

B2B Purchase Decisions: Logic Driven by Emotion – Kapost Content Marketing Blog

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how. Source: marketeer.kapost.com Emotion underlies the Logic. Bottom line: we’re human.

Posted in marketing automation

The Engine That Steers All Marketing Efforts: A/B Testing – Inturact

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. Source: http://www.inturact.com This sermon is spot-on. Get religion.

Posted in marketing automation

How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test – Search Engine Watch

When it comes to AdWords advertising, ad copy variations are one of the most important elements to constantly be testing, especially as you only have two or three seconds to differentiate yourself from the competition. In a short amount of … Continue reading

Posted in marketing automation

How Top of The Funnel A/B Tests Help Determine Your Website Content | The Optimizely Blog

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us. Source: blog.optimizely.com It’s the last one that is most sensible: using posts to determine the best blog headline.

Posted in marketing automation

Why every entrepreneur should consider a Mini-IPO – VentureBeat

Title IV of the 2012 JOBS Act Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. Source: venturebeat.com For more details on Title IV (which was activated last week), … Continue reading

Posted in marketing automation