Monthly Archives: July 2015

Your Must-Read Marketing Technology Summaries, Curated Thursday, 7/30/15

Today’s digests of curated articles summarized for your quick review:  Are You Ready for Predictive Marketing? | Lattice Engines How To Pick A Predictive Intelligence Solution – CMO.com Marketers failing to take advantage of predictive analytics tools according to new … Continue reading

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Are You Ready for Predictive Marketing? | Lattice Engines

marketingIO’s MarTech Managed Services drives more leads faster.  Source: http://www.lattice-engines.com

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How To Pick A Predictive Intelligence Solution – CMO.com

MarTech requires constant optimization to continually squeeze ever improving performance. Source: http://www.cmo.com I’ve been waiting for an article like this: guidance on how to select a predictive solution. Outstanding!

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Marketers failing to take advantage of predictive analytics tools according to new report | ZDNet

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports.  Source: http://www.zdnet.com A case where predictive is used to help with social media influencers.

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Predictive marketer Radius lands $50M so companies can optimize for the world they want – VentureBeat

As you could have predicted, prediction is big these days. Big enough, in fact, that leading B2B practitioner Radius today announced new investment funding of $50 million. That brings the total raised to date by the San Francisco-based company to … Continue reading

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5 Ways to Write Magnetic Call-to-Actions in Just 5 Minutes – Kissmetrics

From MarTech 101 to Advanced Techniques, marketingIO has you covered.  Source: blog.kissmetrics.com

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IntellaSphere’s budget marketing cloud – The Hub

Washington-based start-up IntellaSphere this week announced the launch of a low-priced, cloud-based marketing guidance center, and suite of associated tools, aimed primarily at the SMB segment. IntellaSphere is very much a marketing tool. It does provide a platform for publishing … Continue reading

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