Monthly Archives: August 2015

Avoid these 10 Marketing Automation Rookie Mistakes – Oracle

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports.  Source: blogs.oracle.com If you’re in the market for a marketing automation solution, bookmark this. Advertisements

Posted in marketing automation

What the LinkedIn SlideShare Enhancements Mean for Marketers – LinkedIn

MarTech is the best tool available to bridge the gap between Sales and Marketing.  Source: marketing.linkedin.com

Posted in marketing automation

The Secret to Running Smarter Retargeting Campaigns – Dynamic Yield

From MarTech 101 to Advanced Techniques, marketingIO has you covered.  Source: http://www.dynamicyield.com Details to each when you click through.

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Marketing Automation Checklist: Get Better Results with These Optimization Tips – Brainrider

Not having a fun time with IT? marketingIO can act as your buffer to get the job done. Source: http://www.brainrider.com Crappy graphic, but when you click through it’s a bit more clear.

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Lead Nurturing Email Examples and Best Practices – Brainrider

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control.  Source: http://www.brainrider.com Just remember that lead nurturing is not as impactful as triggered emails.

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Personality Matters: How one company doubled its ROI by customizing ads based on personality | MarketingExperiments Blog

Dark marketing clouds ahead? Let marketingIO help you see clearly.  Source: http://www.marketingexperiments.com So what’s your persona? Of course, this is all moot with robust personalization.

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CMOs Continue to Report Low Usage of Marketing Analytics – Marketing Charts

Just 31% of projects use available or requested marketing analytics, well within the 29-37% range seen over the past 3-and-a-half years, according to US CMOs responding to the latest edition of The CMO Survey. B2C product companies appear to be … Continue reading

Posted in marketing automation