Monthly Archives: August 2015

Avoid these 10 Marketing Automation Rookie Mistakes – Oracle

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports.  Source: blogs.oracle.com If you’re in the market for a marketing automation solution, bookmark this.

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What the LinkedIn SlideShare Enhancements Mean for Marketers – LinkedIn

MarTech is the best tool available to bridge the gap between Sales and Marketing.  Source: marketing.linkedin.com

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The Secret to Running Smarter Retargeting Campaigns – Dynamic Yield

From MarTech 101 to Advanced Techniques, marketingIO has you covered.  Source: http://www.dynamicyield.com Details to each when you click through.

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Marketing Automation Checklist: Get Better Results with These Optimization Tips – Brainrider

Not having a fun time with IT? marketingIO can act as your buffer to get the job done. Source: http://www.brainrider.com Crappy graphic, but when you click through it’s a bit more clear.

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Lead Nurturing Email Examples and Best Practices – Brainrider

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control.  Source: http://www.brainrider.com Just remember that lead nurturing is not as impactful as triggered emails.

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Personality Matters: How one company doubled its ROI by customizing ads based on personality | MarketingExperiments Blog

Dark marketing clouds ahead? Let marketingIO help you see clearly.  Source: http://www.marketingexperiments.com So what’s your persona? Of course, this is all moot with robust personalization.

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CMOs Continue to Report Low Usage of Marketing Analytics – Marketing Charts

Just 31% of projects use available or requested marketing analytics, well within the 29-37% range seen over the past 3-and-a-half years, according to US CMOs responding to the latest edition of The CMO Survey. B2C product companies appear to be … Continue reading

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Infographic: Squeeze the most juice out of your marketing campaigns – B2B News Network

marketingIO bridges the gap between your MarTech and your in-house experience.  Source: http://www.b2bnn.com

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INFOGRAPHIC: The 2015 Essential Social Media Ad Size Cheat Sheet – Social Media Delivered

This scoop comes to you compliments of marketingIO.                                                           Source: http://www.socialmediadelivered.com

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Your Must-Read Marketing Tech Digest for Monday, 8/31/15 #MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review:  5 Best Practices for B2B E-Commerce Adoption – Salesforce Research Highlight: Making Marketing Dashboards Meaningful – ITSMA How Marketing Funnels Work – Kissmetrics The Digital Commerce Opportunity: Time for B2Bs … Continue reading

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5 Best Practices for B2B E-Commerce Adoption – Salesforce

MarTech requires constant optimization to continually squeeze ever improving performance. Source: http://www.salesforce.com Smart insight on managing the sales team’s transition to include E-Commerce.

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Research Highlight: Making Marketing Dashboards Meaningful – ITSMA

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports.  Source: http://www.itsma.com

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How Marketing Funnels Work – Kissmetrics

MarTech is the best tool available to bridge the gap between Sales and Marketing.  Source: blog.kissmetrics.com

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The Digital Commerce Opportunity: Time for B2Bs to Get Audacious | Capgemini

It’s time for B2Bs to get audacious and enter the fray. To do that, it’s especially important for B2Bs to think in terms of firm-wide digital transformation, that encompasses customer experience along with organizational change and technology, closely coupled with … Continue reading

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Wishpond goes “free forever” to shake up marketing automation – Venture Beat

Wishpond has announced a new pricing model that is designed to shake up the MAP industry — a “free forever” plan designed for small businesses. The Vancouver-based company, which was founded in 2009, launched its MAP in 2012, and has since … Continue reading

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