Monthly Archives: September 2015

How Do I Prepare for Marketing Automation? – Act-On

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Source: blog.act-on.com Couple of things missing, e.g., data cleansing, integration with existing apps, scoring, establishing your lead nurturing streams, etc. The aforementioned covers the pure non-MarTech marketing tasks. Advertisements

Posted in marketing automation

7 Cheap Marketing Automation Software Solutions for Less Than $300 a Month – Capterra Blog

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Source: blog.capterra.com SimplyCast is interesting: it includes SMS into the marketing automation flow.

Posted in marketing automation

What’s Going on with Marketing Analytics? – Gartner

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Source: blogs.gartner.com The backstory to the conclusions scooped here is damn good, so you may want to click through. Marketing Analytics really is a dog’s breakfast.

Posted in marketing automation

Why Fastest-Growing Category of Marketing Software is Also the Riskiest – RJMetrics

“Marketing Experiences” make up the biggest chunk of MarTech companies. What’s behind the explosion of marketing software in this category? marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Source: blog.rjmetrics.com Follow the money, and you won’t find … Continue reading

Posted in marketing automation

The Art & Science of Growth Hacking – David Skok

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Source: http://www.slideshare.net For your 2016 planning efforts…

Posted in marketing automation

Detailed Guide: The Ultimate On-Page SEO Factors – Shane Barker

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Source: shanebarker.com For 2016 planning purposes…

Posted in marketing automation

6 Steps to Data Quality in Marketing Automation – Visual Contenting

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Source: visualcontenting.com For your 2016 planning efforts…

Posted in marketing automation