Monthly Archives: October 2015

Your Must-Read Marketing Tech Digest for Thursday, 10/29/15 #MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Continue reading

Advertisements
Posted in Scoop.it | Tagged

How Businesses Discover and Purchase Marketing Technologies – Profs

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: www.marketingprofs.com

More from the Walker Sands Report. Forbes?

Continue reading

Posted in Scoop.it | Tagged

How to Get More Customers in Your Sales Funnel with Engaging Lead Generation – Kissmetrics

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: blog.kissmetrics.com

Moral of the story: always match your content to the stages of your buyer’s journey.

Continue reading

Posted in Scoop.it | Tagged ,

How much should you pay for a sales lead? – Biznology

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: biznology.com

Blocking and tackling. Love it.

Continue reading

Posted in Scoop.it | Tagged

Proving ROI is main marketing challenge for B2B, B2C: HubSpot study – MarketingDive

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: www.marketingdive.com

Tidbits from the HubSpot Annual, which you can find here: http://sco.lt/4kDZxZ 

Continue reading

Posted in Scoop.it | Tagged

Are your email personalization efforts making a difference? – VentureBeat

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: venturebeat.com

Real personalization, not superficial personalization. And real personalization is based on data analysis.

Continue reading

Posted in Scoop.it | Tagged ,

86 Percent of Predictive Analytics Users Report Tangible Gains to Their Bottom Line – Lattice

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: www.prnewswire.com

And you can get the report here: http://pages.lattice-engines.com/ReportAPredictiveJourney.html 

Continue reading

Posted in Scoop.it | Tagged