Monthly Archives: October 2015

Your Must-Read Marketing Tech Digest for Thursday, 10/29/15 #MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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How Businesses Discover and Purchase Marketing Technologies – Profs

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: www.marketingprofs.com

More from the Walker Sands Report. Forbes?

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How to Get More Customers in Your Sales Funnel with Engaging Lead Generation – Kissmetrics

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: blog.kissmetrics.com

Moral of the story: always match your content to the stages of your buyer’s journey.

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How much should you pay for a sales lead? – Biznology

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: biznology.com

Blocking and tackling. Love it.

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Proving ROI is main marketing challenge for B2B, B2C: HubSpot study – MarketingDive

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: www.marketingdive.com

Tidbits from the HubSpot Annual, which you can find here: http://sco.lt/4kDZxZ 

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Are your email personalization efforts making a difference? – VentureBeat

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: venturebeat.com

Real personalization, not superficial personalization. And real personalization is based on data analysis.

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86 Percent of Predictive Analytics Users Report Tangible Gains to Their Bottom Line – Lattice

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: www.prnewswire.com

And you can get the report here: http://pages.lattice-engines.com/ReportAPredictiveJourney.html 

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Oracle Marketing Cloud announces new targeting and cross-channel features – MarketingDive

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: www.marketingdive.com

FYI…

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The 4 Best Social Media Management Tools of 2015 – Visual Contenting

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: visualcontenting.com

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Your Must-Read Marketing Tech Digest for Wednesday, 10/28/15 #MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Continue reading

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7 Popular Marketing Automation Myths that You Should Know Right Now – Visual Contenting

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: visualcontenting.com

Expensive is relative. Just be sure to fold into your budget the need for talented resources (like marketingIO).

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The Inbound Marketing Checklist: 21 Strategies for Growth | Marketing Technology Blog

Inbound Marketing Checklist: A comprehensive list of 21 key strategies that drive business growth in a stunning infographic and downloadable report.

Source: www.marketingtechblog.com

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7 Email Subject Lines to Increase Your Open Rate – GetResponse Blog

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: blog.getresponse.com

Forget the last one, but the other six are spot-on.

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Buyers Call Sales Reps Early in the Cycle When It Comes to Mar Tech – Direct Marketing News

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: www.dmnews.com

It’s interesting, and I wonder if this type of new category confusion carries over to other industries.

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Growth Hacking: The 10 Key Concepts You Need to Remember – Hackisition

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: www.hackisition.com

And if this topic is of interest, then it’s a must to click through for the details.

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