B2B marketers are increasing their marketing technology budgets, with email, social media and marketing analytics solutions leading the charge, according to a study from Ascend2, Informatica and Dun & Bradstreet.
The “B2B Marketing Technology Strategy” report shows that 65 percent of B2B companies are increasing their spending on marketing tech solutions.
Email marketing, social media marketing and marketing analytics solutions fill out the top three spots in terms of most-used marketing technologies, with 89 percent of respondents leveraging email tech, 70 percent using social tech and 61 percent using marketing analytics technology.
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Source: www.fiercecmo.com
Another snippet from this report: http://partner.ascend2.com/informatica-dnb-b2b-martech/
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