Monthly Archives: November 2015

Key Takeaways – Marketing Vision 2015 Conference – ITMSA

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Source: www.itsma.com

You’ll want to click through to read the synopsis to #3.

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Meet the Interactive MarTech Landscape – VentureBeat

By tracking our landscape, you will be able to research our landscape on VB|Profiles and identify potential investors, partners, board members, prospects…. or build very quickly the info graphics you need for your presentations.

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Source: pages.vbprofiles.com

It’s a work-in-progress, but another wonderful way to organize the environment.

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Digital Marketing Trends for 2016 – Smart Insights Digital Marketing Advice

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Source: www.smartinsights.com

Told ya. So allow me to take the opportunity to say that the following digital marketing activities will have impact in 2016-17: personalization and predictive.

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What To Do When Traffic Doesn’t Equal Sales – Search Engine Land

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Source: searchengineland.com

More details when you click through.

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The CMO’s Components to a Modern Marketing Organization – Oracle

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Source: blogs.oracle.com

I would’ve changed Accountability to Attribution.

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The New CMO: How to calculate your value – B2B News Network

Instead of the percentage-of-revenue ask and the marketing minutiae with no connection to revenue, consider using these two budget analyses as the set pieces in your strategic marketing plan: 1) value-per-lead (VPL), and 2) gross margin on marketing (GMM).

VPL is a unique twist on the more common cost-per-lead that online advertisers have been charging for years. Its power lies in the way it can change the perception of marketing from a cost center to a value center. A cost per lead is something a company pays out but VPL is what you’ll be bringing in to the company. To calculate the VPL, divide revenue by the number of leads generated (both over a defined period). If revenue was $1,000,000 and marketing generated 500 leads, the VPL was $2,000.

To determine GMM, divide the total marketing spend by the number of leads generated and subtract it from the VPL. If the total marketing spend was $50,000, marketing spend per lead was $100 and GMM per lead was $1,900 or about 95 percent.

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Source: www.b2bnn.com

1) Consider ABM as a part of your ask; (2) It’s all inconsequential without the appropriate attribution.

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Should Marketing Leaders Hire for Skillset or Mindset? – Gartner

The best approach is to hire for both skillset and mindset, seeking marketers who bring the right blend of strategic thinking and tactical experience and who are willing to work to fill in their knowledge gaps. Experienced marketers are more likely to have climbed the corporate ladder to management or senior management, making it unlikely that they’ll be the ones drafting content or analyzing campaign results. Nevertheless, they should have a genuine interest in continuously learning to remain relevant to the organization and better manage their teams, budgets and programs, even if that simply means spotting content marketing opportunities or questioning campaign KPIs.

Not all experienced hires will fit the bill. Many marketing veterans are masquarading as digital marketers. They don’t understand digital strategies or technologies. And…here’s a dirty little secret…they don’t want to. They realize that saying that outloud is career suicide, and they’re making a noble effort to adapt by padding their resumes and surrounding themselves with smart people, yet refusing to get immersed in learning or using digital marketing. This means their own knowledge of techniques and technologies remains vague, at best, which can stagnate your digital marketing program and stifle your teams’ creativity and momentum.

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Source: blogs.gartner.com

Err on the side of technology…always.

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Data-Driven Marketing: Top Objectives and Challenges – Profs

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Source: www.marketingprofs.com

Can’t have a DDM strategy without high quality data.

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Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2) – Profs

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Source: www.marketingprofs.com

Consider Zoho at the low-end, and heed caution regarding SFDC is you’re smaller than an enterprise.

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How Marketers Can Personalize at Scale – HBR

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Source: hbr.org

And THAT’S how you do it.

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How to Write Great Copy: A Primer – SiriusDecisions

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Source: www.siriusdecisions.com

Click through for the details. It’s short, sweet.

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Stackla brings social content to marketing campaigns with new plugins directory | ZDNet

Social content curation tool company Stackla has announced a range of plugins to integrate with a variety of tools and touch points that marketers rely on daily for their campaigns.

Integration with Content Management Systems (CMS), email, display ads and other marketing software is key to tracking marketing campaign success.

The company announced seven categories of plugins including plugins for Social Advertising,

CMS systems such as Sitecore,Wordpress and Drupal. There are plugins for display advertising if you use Adroll or Sizmek.

The company also offers social media management plugins through Hootsuite and Broadcast technology plugins for customers using VizRT and Livestream.

It offers plugins for middle ware through Zapier and custom feed plugins for Weibo or RSS.

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Source: www.zdnet.com

FYI.

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New Oracle Marketing Cloud Enhancements – Oracle

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Source: www.marketwired.com

We covered this before Thanksgiving, but worthwhile to repeat.

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Automattic revamps and open-sources WordPress.com – VentureBeat

Automattic, the creator of WordPress, has big news to share.

Today the company relaunched WordPress.com, the hosted version of its content manager used by up to 25 percent of the Web (including VB).

On top of that, Automattic is open-sourcing WordPress.com and it’s launching an official Mac app, with Windows and Linux support apparently coming soon. Lots of news today.

At once, WordPress.com is taking a major departure from the WordPress core, replacing PHP with JavaScript and swapping the admin design for a simplified look. And yet, WordPress.com is now open-sourced just like its .org counterpart.

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Source: venturebeat.com

FYI.

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How to Strategically Innovate – Batterii

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Source: blog.batterii.com

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