Monthly Archives: December 2015

Chillin’ for a Bit

It’s that time to take a break. Happy Holidays, Merry Christmas, Happy New Year.

If anything pops up that is urgent, we’ll post it.

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Your Must-Read Marketing Tech Digest for Thursday, 12/17/15 #MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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[FREE] 2015 Survey OF B2B Marketers – 6Sense

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: content.6sense.com

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Report: 70% of B2B marketers responsible for generating revenues – B2B News Network

A majority of B2B marketers are now responsible for driving revenues, but marketing-generated leads account for most sales rejections, says a new study by 6sense, a predictive intelligence firm for B2B marketing and sales.

The reported, entitled “2015 Survey of B2B Marketers“, looked at 321 B2B marketing professionals in the U.S. with director-level or higher titles. Report authors discovered that more than two-thirds (70 percent) of B2B marketers are now measured based on the amount of revenues they generate using their marketing and lead generation programs.

The study results found that 60 percent of the survey participants are measured on quality and 70 percent are measured on quantity. This doesn’t bode well for marketing professionals since sales teams reject 80 percent of their leads.

What are some of the biggest challenges facing B2B marketers in terms of lead generators? They named lack of resources (61 percent), lack of high-quality data (42 percent) and lack of target audience insight (38 percent).

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: www.b2bnn.com

All three of those challenges are surmountable. Having said that, the name of the game is ATTRIBUTION.

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Email personalization is the antidote to declining click rates – VentureBeat

The increase in relevance gained from email personalization reduces the rate of unsubscribes. Why is that important?

AgilOne found that unsubscribes result in an average loss of 60 percent of future lifetime value (LTV). A high unsubscribe rate also affects your sender reputation score, which affects your overall email deliverability, so lowering the number of unsubscribes is a critical metric.

In a survey of 257 email marketers, a large majority reported an increase in open rates and click-through rates (CTR) by employing email personalization of some kind. And those tactics included the most basic types of personalization.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: venturebeat.com

Yet another benefit from personalization.

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Marketers’ perceptions about personalization don’t match reality: Study – MarketingDive

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: www.marketingdive.com

More from the SAP Hypris study.

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New Study Uncovers Dissonance In CMO/CTO Relationship – CMO.com

CMOs and CTOs are on different pages about their companies’ digital marketing goals, according to Leapfrog Marketing Institute’s “2015 CMO Digital Benchmark Study.”

According to the study, 20% of marketing executives said they believe working on data- or technology-driven programs has improved the CMO-CTO alignment, while only 4% of IT executives agree. The study also revealed that IT executives (40%) are more confident in their companies’ omnichannel consumer experience than are senior marketers (27%).

However, 63% of marketing and IT executives do agree on this: Metrics and goals are not aligned across the functions—likely the root issue of their challenge.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: www.cmo.com

No shocker, although there is improvement.

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