Leadspace launches API, partners with Engagio – FierceCMO

Marketing analytics platform Leadspace has launched an open API platform to give data-driven sales and marketing teams the ability to incorporate the company’s real-time data, lead enrichment and predictive scoring, making it actionable inside every major CRM and marketing automation platform.

Leadspace API has been in beta testing by select Leadspace customers. The platform was created to connect marketers to better data more quickly, to make the demand generation process easier, and to make predictive insights actionable across an organization’s entire marketing technology stack.

The company also announced a partnership that will bring its predictive analytics and lead-to-account matching available on the Engagio account-based marketing platform.

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Source: www.fiercecmo.com

Right out of Crossing the Chasm. Geoffrey Moore is a genius.

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