While the idea of marketing automation is certainly attractive in its own right, it’s not exactly a “set it and forget it” strategy, at least not entirely. Marketers must take care to strategically configure marketing automation campaigns, including creating buyer personas, segmenting lists, and configuring the sales funnel to most effectively nurture leads through the buying process. Naturally, many things can go wrong if your marketing automation campaign isn’t configured properly from the start, but there are also considerations to weigh even after your campaigns are up and running.
To help marketers avoid common pitfalls and implement highly effective marketing automation campaigns, we asked a panel of sales and marketing professionals to answer this question:
“What’s your #1 best practice or tip for implementing a successful marketing automation campaign?”
Find out what our experts had to say below.
Great collection of tips!