It’s all about the lead: New study shows quality is key for sales and marketing | VentureBeat | Marketing | by Stewart Rogers

A new commissioned study, released today by ToutApp, tells us that lead quality is still at the top of the list of subjects marketing wants to discuss with the sales team.

In fact, almost half of the 300 marketers surveyed  — when asked to identify what they would like to discuss with sales teams the most — agreed on these top four focus areas:

  • Lead generation quality and conversion to sales: 46 percent
  • How messages are received and questions that arise in their delivery: 40 percent
  • Problems leads say that they’re facing in sales conversations: 32 percent
  • Competitive companies that come up in sales calls: 27 percent

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