New TrustRadius marketing automation report uses updated scoring algorithm – VentureBeat

TrustRadius has a new report out today — its 2016 Buyer’s Guide to Marketing Automation. The company, known for user reviews of software in various technology categories, has recently faced concerns that its reviews may be skewed, as vendors encourage their biggest advocates to review their software.

So what’s different about this report?

This is the first guide using TrustRadius’ new trScore algorithm, which aims to provide greater transparency with regard to reviews. This is similar to changes in consumer product reviews, many of which now indicate whether a review has been incentivized in some way. Not only does the new trScore provide greater transparency, it also modifies the way vendor-driven reviews are weighted compared with unsolicited reviews.

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