Monthly Archives: January 2016

3 Favorite Strategic Marketing Models — NewIncite

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Source: www.newincite.com

The basics of blocking and tackling. Foundational and never gets old.

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3 Strategies for Maximizing Email Deliverability – Marketo

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Source: blog.marketo.com

Do ’em all, as well as do NOT send out all your emails at once: stagger them.

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Before You Acquire, Reactivate — How to Reactivate Your Dormant Email List – 500

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Source: 500.co

Templates included when you click through.

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The Beginner’s Guide to Email Segmentation & Personalization – ConversionXL

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Source: conversionxl.com

It’s a 15 minute read, and I just scratched the surface with this scoop. Far more detail when you click through, especially the step by step as to how to execute using MailChimp, Vero, and GetResponse.

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A Guide To Creating Buyer Personas – The Daily Egg

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Source: blog.crazyegg.com

Another detailed guide to persona building. Review and bookmark.

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Buyer Profiles or Buyer Personas – Internet Marketing Inc

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Source: www.internetmarketinginc.com

Here’s the difference: qualitative v. quantitative.

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The 5 Best Content Marketing Tools You Aren’t Using – HuffPost

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Source: www.huffingtonpost.com

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