BlueShift, a B2C marketing automation vendor, has raised $8 million in series A funding.
Most marketing automation solutions address the B2B market, but B2C marketers increasingly desire similar automation capabilities. Additionally, most marketing automation vendors focus on rules-based segmentation, as opposed to machine-learning-based one-to-one personalization.
To address these challenges for B2C marketers, BlueShift was founded in 2013 by a team of data scientists and marketers previously at WalmartLabs and Groupon. The company’s solution is used primarily by ecommerce companies.
Blueshift enables greater personalization based on visitors’ interests, purchase patterns, and browsing behavior. The company claims this typically leads to a 3-10X increase in engagement rates.