The Basics of Drip Campaigns – Visual Contenting

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Source: visualcontenting.com

Just be careful configuring your drips, as it can grow exponentially…LITERALLY! Suppose you have 3 outcomes per email (open, click, no action) and you have 4 different mail pieces. So how many potential actions do you have? 1 + 3¹ + 3² + 3³ = 40. 40 different outcomes. And if you have three different personas, then you’re looking at 120.

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