Email personalization boosts ROI and redefines campaigns – VentureBeat

New research from Jones has found that over 90 percent of marketers see at least nominal, if not outright impressive, increases in open and click-through rates when employing some form of personalization. Only 9 percent of respondents saw no added impact when using personalization, and 4 percent and 5 percent of respondents saw a 70+ percent  increase on open rates and clicks rates, respectively.

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