To get some additional insight into how predictive marketing affects organizations, EverString commissioned Forrester Consulting to survey B2B marketers and create a study, How Predictive Marketing Analytics Boosts B2B Business Performance, to shed some light on this topic.
The study focuses on the following main areas:
- The correlation between predictive marketing and better business results and metrics
- How predictive marketing enables B2B marketers to play a superior rule in their firms
- How predictive marketers use advanced strategies to deliver greater impact across the customer lifecycle
Come and get this free Forrester report.