Versium Launches Self-Service Predictive Lead Scoring With Automated Modeling – Marketing Land

Data tech firm Versium launches what it describes as the first self-service predictive lead scoring that generates fine-tuned models built around machine learning and a large consumer data layer.

Called the LifeData Predictive Lead Score service and available through the company’s Datafinder site, the solution employs machine learning to build granular models around a brand’s historical customer profiles, and it then uses those scores to rate lists of potential B2C prospects.

While Versium had previously created predictive lead scoring on a custom project basis for clients, this is its first publicly available service for such rating. The Datafinder site also offers Versium’s online services for data cleaning, validating and other data management.

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Source: marketingland.com

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