Messaging is one of the biggest disconnects between marketing, sales, and product today. The misalignment stems from a lack of shared understanding about the target audience and a traditional focus on the organization’s product capabilities. The result is messaging that doesn’t resonate with buyers and volume of content that goes unused.
The SiriusDecisions Messaging Nautilus is a a proprietary methodology designed to transform the way b-to-b marketers create effective content and connect with buyers. Download our information guide to learn about the 8 messaging arcs and begin your journey to messaging transformation today!