What is The Marketing Technology Alert?
The Marketing Technology Alert, created each weekday, summarizes the 12-20 best marketing automation-related articles, presentations, videos, infographics, etc., published by analysts, bloggers, journalists and other marketing experts. We go through 500-600 articles each day…so that you don’t have to!
Go here to review The Marketing Technology Alert!
- Your Must-Read MarTech Digest™, for Tuesday 5/10/16 #MarTech #DigitalMarketing
- 4 tips to help switch marketing automation systems – CIO
- Gartner for Marketing Leaders: Gartner’s 2015-2016 CMO Spend Survey
- How Inbox Providers Identify Bad Senders – Litmus
- 7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg
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Monthly Archives: February 2016
I’m certain that they’ll be available on-demand.
1. Address the Root Causes Before Taking on New Technologies
During the SiriusDecisions Technology Exchange conference, one of the key takeaways for marketing was to focus on people, process, and technology—in that order. I would suggest adding data into this framework, so focus on people, process, data, and then technology.
2. Develop a Technology Roadmap and Integration Strategy
Before rushing to buy the next new shiny object, have a plan first. Develop a technology roadmap that specifies what core components you need in your MarTech stack. Once the core stack components are identified, then identify what gaps you still have and plug each with the right unitasker. Along with the roadmap, have an integration strategy that addresses how data and process will flow through the stack.
-Data management and integration
-Data visualization and reporting
-Content management and personalization
3. Determine How You Will Measure Before You Buy
Before you commit to a new MarTech solution, ask yourself: How will you measure and keep track of the performance and return on investment of the new solution?
“More than half (51%) of B2B buyers rely on content now to research their buying decisions, and they want shorter, interactive content that educates rather than sells. Those were among the findings of the 2016 Content Preferences Survey Report.
In addition, buyers said they want content that can help them benchmark their strategies, as well as highlight success stories from others facing similar challenges.
Other statistics include:
-73% of respondents viewed a case study during their research;
-96% of respondents want content with more input from industry thought leaders; and
-47% of buyers viewed three to five pieces of content before engaging with a sales rep.”
And upon CT, you’ll find details as to how to approach each level.
Smart! CT for details.
With today’s blog post I’m sharing everything one needs to know about an underappreciated tool: the Google Analytics add-on for Google Sheets. In this post I’ll be covering the following:
1. What is the Google Analytics add-on?
2. How to install and set up the Google Analytics add-on.
3. How to create a custom report with the Google Analytics add-on.
4. A step-by-step worked example of setting up an automated report.
5. Further considerations and pitfalls to avoid.
CT for the details. Very helpful.