Why Responsive Design Is Not Mobile Optimization (and What to Do About It) – ConversionXL

“Follow these steps to get started:

  1. Setup your mobile web analytics software of choice.
  2. Conduct qualitative and quantitative research to better understand the wants, anxieties, points of friction and motivations of mobile users.
  3. Prioritize the messaging, calls to action and chrome on your website.
  4. Systematically reduce (or layer) the messaging, calls to action and chrome to suit your mobile audience.
  5. Evaluate your mobile site from a UX perspective and design a custom mobile conversion funnel.
  6. Begin running tests to improve your mobile conversion funnel.”

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Source: conversionxl.com

Far more detail when you click-through. Responsive really isn’t optimized for mobile UX.

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