A swipe file is a term that stems from traditional advertising copywriters who would gather title ideas, clippings, research snippets and more into a file that could later inspire their work.
I recommend taking this idea and adopting it as content marketers, since we’re people who undoubtedly need an idea bank at the ready to help us cut through creative barriers and get the work done.
Some things that could be in your modern-day content marketing swipe file:
Written articles and blogs.
Graphics, images or photographs.
Title and headline ideas.
Statistics and research.
Emails and messages.
I think we all do this in one form or another.