B2B Marketers Top Demand Gen Priorities and Channels – MarketingCharts

Roughly two-thirds of B2B marketers expect to increase their demand generation budgets this year, according to Demand Gen Report’s latest annual Demand Generation Benchmark Report [download page]. Based on a survey of 131 marketers from a variety of industries (the majority of whom are from companies with at least $10 million in revenues), the study finds that the most important priority is a focus on lead quality over lead quantity.
That focus is backed by research released last year by Ascend2, in which respondents tabbed improved lead quality as the most important objective of an effective lead generation strategy.

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Source: www.marketingcharts.com

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