In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is announcing Storify 2, an updated version that is integrated with the company’s content curation platform, Engagement Cloud. The original Storify will remain in its current form as a free standalone product.
The Engagement Cloud, CEO and founder Jordan Kretchmer told me, is “all about [helping] marketers find content useful in marketing campaigns.” To assist that effort, the newest Storify has access to Engagement Cloud’s large library of user-generated content, so as to create thematically connected content — even stories, if you wish — that is composed of grouped-together posts and media content.
The update adds the ability to search, filter and publish tweets, posts, photos and videos for creating entire web pages of connected content. Previously, both Storify and the Engagement Cloud could only embed images in part of a page.