Tracking User Interactions in Email With Google Analytics – FreshInbox

This is a follow up to Tracking Actions in Interactive Email which covered the mechanics of tracking user interactions in email using the selective loading of background images. This post will cover how to use Google Analytics to serve up the tracking pixel and provide the tracking reports.

A not so well known feature of Google Anaytics (GA) is the ability to track email events – specifically tracking email opens. By carefully constructing your analytics pixel URL you can also use that to track user interactions in your kinetic campaigns.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: freshinbox.com

The nuts and bolts to get this done: CT for the details.

Advertisements
This entry was posted in Scoop.it and tagged , . Bookmark the permalink.