The top tools to help brands listen to their customers’ social expressions, according to Forrester: Synthesio, NetBase, Sprinklr and Brandwatch.
Those four were ranked in the top category of Leaders. Forrester points in particular to Synthesio’s connection of social listening to business-oriented metrics, NetBase’s data on “audience interest levels in specific topics,” Sprinklr’s rules-based engine for routing posts needing attention to specific agents and Brandwatch’s focus on data visualization.
The second-highest category, Strong Performers, included Crimson Hexagon, Clarabridge, Salesforce, Networked Insights and Cision. Prime Research, Oracle and Sysomos occupied the lowest group of Contenders.