SalesPredict, a leader in predictive B2B marketing solutions, today announced that its latest release supports predictive demand generation for B2B companies. This is the company’s first step towards providing a completely automated, predictive solution for Account-Based Marketing (ABM).
Available on the Salesforce AppExchange, SalesPredict helps marketers drive more revenue by providing accurate predictive scores for their current leads and accounts, valuable insights into the factors behind the scores, plus automated segmentation. Now, using those scores and insights, SalesPredict can also deliver net-new, highly-targeted sales accounts and leads that are 2x-4x more likely to convert. SalesPredict will expand these demand gen capabilities to include an automated process for launching ABM campaigns to targeted segments through a variety of ad network partners.