Discover the compelling aggregated results from marketers such as Cleveland Clinic, Frito-Lay, Fruit of the Loom, Mutual of Omaha, Stanley Black and Decker, Toyota, and Walt Disney.
You will learn about their top priorities, obstacles, marketing
technology investments, budget allocations, and how company
culture can make a big difference to their ability to execute.
Although geared towards B2C, its really applicable to all. Note #6.